Mercantil Bank Holding Corporation Adopts New Brand
24 October 2018 - 11:30PM
Businesses to Operate as
AMERANT
Mercantil Bank Holding Corporation (NASDAQ: AMTB and AMTBB) (the
“Company”) has announced a new brand identity for its businesses,
cementing another step in its long-term vision for exceptional
customer service and profitable growth as an independent
organization in its South Florida, Greater Houston, and New York
City markets.
“We are fully focused on the needs of today’s
customers and wanted our brand to be a powerful word that is easy
to pronounce and remember,” said Millar Wilson, CEO.
“Our new name reflects our heritage and experience, while
strengthening our commitment to serving our markets and our valued
domestic and international customers with an innovative and
comprehensive range of financial services.”
Amerant’s identity is strong, yet approachable.
It represents the human side of the brand and the Bank’s focus on
its various stakeholders. With this new brand, the organization
wants to be as close as possible to its customers, with personal
service tailored to their needs and preferences. This fresh
identity demonstrates the forward thinking that will propel the
Company to greater distinction.
The Company will use the Amerant brand and will
officially change its corporate name at its annual shareholders’
meeting in 2019. The Amerant brand will be used throughout the
Company and will be implemented over the coming months in
communications, products, signs and services.
The Company is a bank holding company
headquartered in Coral Gables, Florida. The Company operates
through its subsidiaries, Amerant Bank, N.A. (the “Bank”), Amerant
Investments, Inc. and Amerant Trust, N.A. The Company provides
individuals and businesses in the U.S., as well as select
international clients, with deposit, credit and wealth management
services. The Bank, which has operated for almost 40 years, is the
largest community bank headquartered in Florida. Amerant Bank
operates 22 banking centers – 15 in South Florida and 7 in the
Houston, Texas area, as well as a commercial real estate loan
production office in New York City. The Company’s Class A common
stock and Class B common stock formerly traded under the symbols
“MBNAA” and “MBNAB,” respectively.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/6db3a0cb-18bf-4c80-8cba-3e00d0cf213b
CONTACTS:
Investors
InvestorRelations@mercantilcb.com
(305) 460-8728
Media
media@mercantilcb.com
(305) 441-8414
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