MCOX Mecox Lane Limited ADS (MM)

Mecox Lane Limited ("Mecox Lane" or the "Company") (Nasdaq:MCOX), a multi-brand and multi-channel retailer in China specialized in health, beauty and lifestyle products, today announced that the Company will report its financial results for the third quarter ended September 30, 2015 on Monday, December 7, 2015, after the close of U.S. markets.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S. Eastern Time on Monday, December 7 (9:00 a.m. Shanghai/Hong Kong Time on Tuesday, December 8) to discuss the Company's financial results and operational highlights and to answer questions.

A brief presentation to accompany the earnings call will be available on the Company's website (http://ir.mecoxlane.com/events.cfm) at 6:00 p.m. U.S. Eastern Time on Monday, December 7 (7:00 a.m. Shanghai/Hong Kong Time on Tuesday, December 8).

The dial-in numbers and passcode for the conference call are as follows:

U.S. (toll-free): 1-855-500-8701

Mainland China: 400-120-0654

International: +65-6713-5440

Hong Kong: 852-3018-6776

Passcode: 92901875

Additionally, an archived webcast of this call will be available on the Investor Relations section of Mecox Lane's website at http://ir.mecoxlane.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a multi-brand and multi-channel retailer in China specialized in health, beauty and lifestyle products. Since the Company's founding in 1996 and its listing on the Nasdaq Global Select Market in 2010, Mecox Lane has focused on the evolving fashion and lifestyle needs of China's young women through multiple retail channels. As part of a strategy shift under new management and in response to current market trends, the Company focuses on providing its broad base of urban and upwardly mobile customers with health and beauty products that are in step with their increasingly wellness-focused lifestyles. For more information on Mecox Lane, please visit http://ir.mecoxlane.com.

CONTACT: For investor and media inquiries please contact:
         
         Christina Hou
         Mecox Lane Limited
         Tel: +86-21-3108-1111 Ext. 8161
         Email: ir@mecoxlane.com
         
         Derek Mitchell
         Ogilvy Financial
         In the U.S.: +1 (646) 867-1888
         In China: +86 (10) 8520-6139
         Email: mcox@ogilvy.com