Partnership between America's #1 Coffee
Creamer* and Paramount Consumer Products Celebrates 20th
Anniversary of Iconic Comedy
ARLINGTON, Va., Oct. 3, 2023
/PRNewswire/ -- Get in, losers, we're drinking coffee! It's
October 3rd and we're
making fetch happen with the launch of our limited-edition Coffee
mate® Mean Girls Pink Frosting Flavored Creamer inspired by
Paramount Pictures' hit comedy. It's the first-ever pink-colored
creamer – Grool! – and it's here just in time for the
20th anniversary of the pop culture phenomenon.
On Wednesdays – and all days that end in "y" – coffee lovers can
now drink pink thanks to our creamer that channels the sweet flavor
of a cake filled with rainbows and smiles. It's not our
fault if you fall in love at first sip with the pink hue and rich
frosting flavor or something!
"We're not a regular creamer; we're a cool creamer. That's why
Coffee mate is thrilled to debut the category's first-ever pink
creamer with Paramount's iconic Mean Girls movie," said
Leonardo Aizpuru, Nestlé Vice
President of Brand Marketing for the Beverage Division and Business
Unit. "This partnership gives our fans a chance to add a splash of
pink to their coffee, as we celebrate the 20th
anniversary of this nostalgic, quotable film."
For everyone who wants a Plastics-approved coffee routine,
here's the 411: our limited-edition creamer will officially be
available starting January 2024 at
grocery stores and mass retailers nationwide in a 32 fl. oz. bottle
for $4.69 (prices may vary by
retailer).
Want more deets? Put on your army pants and flip flops, get out
your hot pink flip phone and follow @coffeemate on Instagram,
Facebook and X (formerly Twitter).
*Based on total dollar sales by brand
About Nestlé USA
Nestlé USA is committed to
unlocking the power of food to enhance quality of life for
everyone, today and for generations to come. The company's food and
beverage portfolio includes some of the most recognizable brands in
the United States including Coffee
mate, DiGiorno and Nestlé Toll House as well as category disruptors
such as Sweet Earth, and are in nearly every home in the country.
Nestlé USA also boasts the largest
coffee portfolio in the U.S., including Nescafé and Nestlé
Starbucks Coffee. Nestlé USA is
part of Nestlé S.A. headquartered in Vevey, Switzerland — the world's largest food
and beverage company, which has been named among "The World's Most
Admired Food Companies" by Fortune magazine for twenty-five
consecutive years. For more information, visit
nestleusa.com.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and
merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global
media and entertainment company that creates premium content and
experiences for audiences worldwide. Driven by iconic consumer
brands, Paramount Consumer Products' portfolio includes a diverse
slate of brands and content from BET, CBS (including CBS Television
Studios and CBS Television Distribution), Comedy Central, MTV,
Nickelodeon, Paramount Pictures and SHOWTIME®. With
properties spanning animation, live-action, preschool, youth and
adult, Paramount Consumer Products is committed to creating the
highest quality product for some of the world's most beloved,
iconic franchises. To view our range of consumer products and
Paramount branded apparel, visit ParamountShop.com.
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SOURCE Nestle USA