NEW
YORK, Aug. 22, 2023 /PRNewswire/ -- Today
Peloton (NASDAQ: PTON) announced its strategy to partner with
colleges, universities, athletes, and student platforms to bring
the brand's impactful and entertaining workouts to campuses through
its world class content, co-branded Peloton Bikes, and elevated
on-site experiences. Building on the brand's commitment to empower
anyone, anywhere, anytime, Peloton's college campus integrations
will bring the magic of Peloton to students, alumni, and fans
across the country through three strategic pillars:
- Branded Integrations: Working with colleges and
universities, Peloton will offer co-branding opportunities that may
include its Bikes and apparel. Additionally, working with partners,
Peloton will bring to life in-game activations including "hype
moments" and unique appearances featuring its world-renowned
Instructors. Peloton will work with colleges to develop bespoke
benefits for their students, that may include integration of
Peloton Connected Fitness Units (CFUs) in college recreational
and/or athletic facilities, as well as the opportunity to purchase
co-branded Bikes or rent refurbished Peloton equipment. Finally,
Peloton will also partner to create opportunities for alumni and
fans to experience related benefits.
- Concessionary Offers: Nation-wide, Peloton is offering
special pricing of $6.99/month for
Peloton's App One tier, for active undergrad and graduate students.
This benefit offers access to expert fitness content for their
active lifestyles. To access the special student rate, individuals
should go here. Additionally, Peloton offers K-12 US teachers,
college educators, and administrators access to discounted offers
for its world class connected fitness portfolio. Learn more about
these special offers via this link.
- Social Media Engagement: Delivering on its commitment to
support anyone, anytime, anywhere, Peloton will be expanding
creator partnerships to feature college student athletes. These
collaborations will amplify Peloton's fitness expertise more
readily to sports-minded Gen Z students, fans, and alumni
alike.
"Exercise and fitness is such an important part of a college-age
students' experience, both physically and mentally. Peloton is
excited to be a part of their journey," said Dion Camp Sanders, Peloton Chief Emerging
Business Officer. "By merging our expertise, athletic fandom, and
college communities at-large, we aim to support and inspire
students, alumni, and college communities to achieve their fitness
ambitions."
This strategy builds on some of the work Peloton has already
done with colleges and universities nationwide. With a more focused
strategy, the company hopes to leverage relationships across
numerous conferences. Additionally, Peloton launched CFU
concessionary pricing for educators in 2019, and followed with
student pricing for the Peloton App in 2021. University and
post-grad students have unique access to App One for $6.99, putting world-class wellness content in
the hands of all students nationwide.
With the goal of making it easier for students to dedicate time
to themselves, their overall health, and their fitness, Peloton
remains committed to supporting and inspiring their fitness
ambitions as well as their college communities, furthering efforts
to empower anyone, anytime, anywhere.
About Peloton
Peloton (NASDAQ: PTON), provides Members
with expert instruction, and world class content to create
impactful and entertaining workout experiences for anyone, anywhere
and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App
with multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has nearly
7 Million Members across the US, UK, Canada, Germany, and Australia. For more information,
visit www.onepeloton.com.
PRESS CONTACT:
Jaisa
Dominguez
press@onepeloton.com
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SOURCE Peloton