QuinStreet Announces Acquisition of ConsumerismCommentary.com
28 November 2011 - 10:00PM
QuinStreet, Inc. (Nasdaq:QNST), the leader in vertical marketing
and media online, today announced the acquisition of
ConsumerismCommentary.com. The website expands QuinStreet's
portfolio of personal finance media properties designed to provide
consumers with information to make the best financial decisions.
Other properties include MoneyRates.com, HSH.com, Insure.com,
Insurance.com, CardRatings.com, GetRichSlowly.org, and
FiveCentNickel.com, many of which feature in Bing's new "Editors'
Picks" section. QuinStreet's Insure.com and MoneyRates.com were
named winners in the 2011 Web Marketing Association's annual
WebAward Competition and GetRichSlowly.org was named a Best Blog of
2011 by TIME.com.
ConsumerismCommentary.com is a personal finance blog created in
2003 by Luke Landes as a means of holding himself accountable for
the state and progress of his own finances. After completing his
undergraduate studies, Landes found himself in a precarious
situation financially. He started to track his finances publicly on
ConsumerismCommentary.com to gain support and motivation from
readers. Landes, who writes as "Flexo", is now firmly on his feet
financially and his commentary is cited frequently in leading
finance publications.
ConsumerismCommentary.com has established itself as a respected
source of information and advice for consumers who want to take
control of their personal finances. The blog has been cited by the
Wall Street Journal and BusinessWeek Online, and was named among
Yahoo's Ten Money Blogs Everyone Should Read. It has been
recognized in Money Magazine's Best Web Sites and by Kiplinger's
Personal Finance Magazine as a Must-Read Blog.
"Consumerism Commentary is an excellent addition to our finance
portfolio," remarked Doug Valenti, QuinStreet CEO. "We remain
committed to providing consumers with high quality, relevant
information to help them make informed financial decisions. We are
delighted that "Flexo", Luke Landes, will continue to lead and
direct Consumerism Commentary."
"QuinStreet has an impressive list of personal finance websites
already," said Luke Landes, founder and previous owner of
ConsumerismCommentary.com. "The sale of ConsumerismCommentary.com
opens the opportunity for me to work more closely with the best
writers in personal finance with an organization that values
editorial integrity. The resources QuinStreet brings to Consumerism
Commentary will expand the website's reach and educate more
consumers to become financially literate, capable and successful
human beings by sharing educational, entertaining, and engaging
writing. That was and continues to be the mission of Consumerism
Commentary."
The transaction closed on October 24.
About QuinStreet
QuinStreet, Inc. (Nasdaq:QNST) is one of the largest Internet
marketing and media companies in the world. QuinStreet is committed
to providing consumers and businesses with the information they
need to research, find and select the products, services and brands
that meet their needs. The company is a leader in visitor-friendly
marketing practices. For more information, please visit
QuinStreet.com.
CONTACT: Katrina Boydon
(775) 321 3601
kboydon@quinstreet.com
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