LOS ANGELES, Jan. 3 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 1 through January 3, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service. The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 3, 2010 include: Rank Title Distributor Weekend Gross Cume Locations ---- ----- ----------- ------------- ---- --------- 1 Avatar 20th Century Fox 68,300,000 352,111,074 3461 -- ------ ---------------- ---------- ----------- ---- 2 Sherlock Holmes Warner Bros. 38,385,000 140,675,000 3626 -- --------------- ----------- ---------- ----------- ---- 3 Alvin And The Chipmunks: The Squeakquel 20th Century Fox 36,600,000 157,345,259 3747 -- -------------- --------------- ---------- ----------- ---- 4 It's Complicated Universal 18,700,135 59,104,880 2897 -- --------------- --------- ---------- ---------- ---- 5 The Blind Side Warner Bros. 12,650,000 209,052,000 2926 -- -------------- ------------ ---------- ----------- ---- 6 Up In The Air Paramount 11,350,000 45,020,000 1895 -- ------------- --------- ---------- ---------- ---- 7 The Princess and the Frog Disney 10,013,000 86,085,000 3328 -- --------------- ------ ---------- ---------- ---- 8 Did You Hear About The Morgans? Sony 5,200,000 25,620,000 2718 -- --------------- ---- --------- ---------- ---- The Weinstein 9 Nine Company 4,250,000 14,047,000 1412 -- --------------- ------------ --------- ---------- ---- 10 Invictus Warner Bros. 4,130,000 30,755,000 2170 -- -------- ------------ --------- ---------- ---- 11 The Twilight Summit Saga: New Moon Entertainment 3,605,000 287,752,522 1627 -- ---------------- ------------- --------- ----------- ---- 12 Brothers Lionsgate 1,290,000 27,510,000 858 -- -------- --------- --------- ---------- --- Weekend of 1/01/10 to 1/03/10 © Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material. About Box Office Essentials Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support. About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com. Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, , both of Rogers & Cowan for Rentrak Corporation Web Site: http://www.rentrak.com/

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