The Collaboration Kicks Off with a Holiday
Focused Campaign
Featuring America's Sweethearts
NEW
YORK, Dec. 9, 2024 /PRNewswire/ -- Rent the
Runway (RTR) (NASDAQ: RENT), transforming the way women get dressed
by pioneering the world's first Closet in the Cloud, is thrilled to
announce a partnership with America's Sweethearts, the iconic
Dallas Cowboys Cheerleaders (DCC), that kicks off this December
with an empowering holiday campaign focused on celebrating the
hardworking women of the team, both on and off the field.
Through this seasonal partnership touchpoint, Rent the Runway is
honoring the strength, dedication, and passion of the Dallas
Cowboys Cheerleaders by highlighting their powerful stories and
celebrating their personal journeys beyond the spotlight.
Dallas has proven to be an
important market for Rent the Runway. The brand launched their most
advanced Dream Fulfillment Center in the Arlington area in 2019, which was designed to
support growth in the region and to unlock timely delivery for Rent
the Runway customers nationally. The city showcases a strong
fashion-forward community and a growing interest in accessible,
sustainable luxury. Rent the Runway is excited to deepen its
connection with local consumers by partnering with the DCC.
"As a brand, Rent the Runway is all about empowering women to
feel confident, strong, and ready to conquer every moment of their
lives. Partnering with the Dallas Cowboys Cheerleaders is a natural
extension of that mission," said Jennifer
Hyman, CEO and co-founder of Rent the Runway. "On the field,
their iconic uniforms symbolize strength, precision, and teamwork.
Off the field, we're thrilled to empower these incredible women by
dressing them for their other big moments—whether they're
participating in events for their communities, pursuing their
entrepreneurial dreams, or celebrating personal milestones."
As part of the holiday campaign, Rent the Runway will feature
Dallas Cowboys Cheerleaders Reece, Charly,
Brooklyn, Camille,
and Ava wearing a curated collection of festive pieces,
available for rent through the service. The spirit of this holiday
campaign will showcase the diverse and multifaceted lives of these
incredible women who, in addition to their roles as athletes and
entertainers, are community leaders in Dallas in their own individual ways. Offering
a deeper look at the women behind the uniforms, RTR will highlight
their personal stories of perseverance and resilience – both on and
off the field. Through video features and social media engagement,
Rent the Runway aims to inspire its customers to embrace their own
journeys, while celebrating the successes of women in all aspects
of life.
"At the Dallas Cowboys Cheerleaders, we believe in empowering
women to feel confident both on and off the field. Our new
partnership with Rent the Runway is a perfect fit, providing our
team with stylish, versatile clothing that enhances their
self-assurance and allows them to express their unique
personalities. Whether performing at AT&T Stadium or out in the
community, we want every woman to feel unstoppable in every
moment." — Kelli Finglass, Senior
Director, Dallas Cowboys Cheerleaders.
Rent the Runway's holiday curation offers everything from
glamorous dresses and chic separates to cozy yet fashionable winter
staples, allowing customers to rent high-quality, designer pieces
without the commitment. The partnership with the Dallas Cowboys
Cheerleaders is just one of the ways Rent the Runway is continuing
its commitment to empowering women and supporting their confidence,
both in and out of the workplace. RTR and DCC are looking forward
to sharing this partnership with its Dallas-based and engaged national consumers,
with more details to come in 2025.
About Rent the Runway:
Founded in 2009, Rent the
Runway is disrupting the trillion-dollar fashion industry and
changing the way women get dressed through the Closet in the Cloud,
the world's first shared designer closet. RTR's mission has
remained the same since its founding: powering women to feel their
best every day. Through RTR, customers can subscribe, rent items
a-la-carte and shop resale from hundreds of designer brands. The
Closet in the Cloud offers a wide assortment of millions of items
for every occasion, from evening wear and accessories to
ready-to-wear, workwear, denim, casual, maternity, outerwear,
blouses, knitwear, loungewear, jewelry, handbags, activewear and
ski wear. RTR has built a two-sided discovery engine, which
connects deeply engaged customers and differentiated brand partners
on a powerful platform built around its brand, data, logistics and
technology. Under CEO and Co-Founder Jennifer Hyman's leadership, RTR has been named
to CNBC's "Disruptor 50" five times in ten years, and has been
placed on Fast Company's Most Innovative Companies list four times,
while Hyman herself has been named to the "TIME 100: Most
Influential People in the World" and as one of People Magazine's
"Women Changing the World."
About Dallas Cowboy Cheerleaders:
Established in 1961,
The Dallas Cowboys Cheerleaders introduced a new style of dance
that transformed sports entertainment forever. Featured in the
Smithsonian's National Museum of American History, the DCC
pioneered their own powerful and dynamic style of dance, dazzling
crowds and lifting spirits worldwide. The DCC cemented their place
in pop culture with two made-for-television movies, 16 Seasons as
Country Music Television's highest rated & longest running
series, an expansive collection of merchandise including posters,
calendars & a collector's edition Barbie. Thousands of dancers
from across the world compete each year to perform on the global
stage highlighted in their new Netflix docuseries "America's
Sweethearts".
Media contact:
Brittany Farkouh
516-242-9748
brittany@infinitycreativeagency.com
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SOURCE Rent the Runway
