Rocky Mountain Chocolate Engages Award Winning Retail and Hospitality Store Design Firm to Lead the Refresh of Its Company and Franchised-Owned Stores
16 November 2023 - 8:15AM
Rocky Mountain Chocolate Factory Inc. (Nasdaq: RMCF) (the
“Company”, “we”, “RMC”, or “Rocky Mountain Chocolate”), an
international franchisor and producer of premium chocolates and
other confectionery products, including gourmet caramel apples,
today announced its partnership with Design Well Spent Co., LLC
(”Design Well Spent Co.”), an international award-winning retail
and hospitality design firm, to work with the Company on creating
the new store look for its Company-owned stores, its
franchisee-owned stores, and other licensed locations.
Design Well Spent Co., led by Founder Tobi Wray, brings a wealth
of design experience from working with large and small retail
formats, both company and franchisee owned, with such clients as
Amazon®, Starbucks®, Teavana®, and Treat™ (a health and wellness
concept of XWELL, Inc.). Design Well Spent Co. will work with Rocky
Mountain Chocolate on the redesign, and incorporation of the
Company’s new brand look, of its flagship Durango, Colorado
location, while also developing store redesign templates for the
Company’s 150 franchisee owned chocolate shops and for brand
representations found in licensed formats. Rocky Mountain Chocolate
and its franchisee partners will begin working on updating stores
starting with the second calendar quarter of 2024.
“We could not be more excited to partner with Rocky Mountain
Chocolate on their new customer experience,” said Tobi Wray. Rocky
Mountain Chocolate has an incredible product and strong loyal
following, and now it’s our job to marry our fresh, experiential
ideas and a new aesthetic, with an in-store experience that
embodies the quality of their products and where they are headed as
a brand. We are confident the expertise we bring in innovative
retail and hospitality design will take Rocky Mountain Chocolate to
the next level.”
“The experience and fresh ideas Tobi and the Design Well Spent
Co. team bring with them will be a great help as we redesign and
refresh the Rocky Mountain Chocolate brand for our in-store
customers,” said Andrew Ford, VP Sales and Marketing at RMC. “The
team at Design Well Spent Co. brings relevant experience from
multiple store formats, whether street front, Lifestyle center,
mall, or airport that will be a great asset to our existing
franchisee stores as well as future new build concepts.”
About Rocky Mountain Chocolate Factory,
Inc.
Rocky Mountain Chocolate Factory, Inc. (dba
“Rocky Mountain Chocolate”) is an international franchiser of
premium chocolate and confection stores, and a producer of an
extensive line of premium chocolates and other confectionery
products, including gourmet caramel apples. Rocky Mountain
Chocolate was named one of America’s Best on Newsweek's list of
"America's Best Retailers 2023" in the chocolate and candy stores
category. The Company is headquartered in Durango, Colorado. Its
subsidiaries, franchisees and licensees currently operate over 260
Rocky Mountain Chocolate stores across the United States, with
several international locations. The Company's common stock is
listed on the Nasdaq Global Market under the symbol "RMCF."
Investor Contact
Sean Mansouri, CFAElevate IR720-330-2829RMCF@elevate-ir.com
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