Rackspace Technology spearheads digital transformation for BFC Group Holdings to drive international expansion and innovation...
21 June 2021 - 11:00PM
Rackspace Technology® (NASDAQ: RXT), a leading end-to-end
multicloud technology solutions company, has announced that BFC
Group Holdings (BFC), the leading money transfer and currency
exchange provider in the Kingdom of Bahrain, is shifting its core
application and supporting systems to Amazon Web Services (AWS).
The migration creates a robust platform for BFC to focus on
delivering seamless financial services to customers without the
complexity of managing and maintaining a vast data centre.
Rackspace Technology has helped BFC migrate its
core application and supporting systems to the AWS public cloud
while providing ongoing management and consultancy services.
Since installing its first servers 40 years ago,
BFC has leveraged technology to maintain its competitive edge in
the regional remittance and foreign exchange markets. Over the
years, those servers multiplied into fully-fledged,
mission-critical data centres supporting the company’s expansion to
46,000 pay-out agents in over 30 countries worldwide and — more
recently — its growing online operations.
But anticipating the shift away from
brick-and-mortar branches towards greater digitisation, BFC
embarked on a redevelopment of its core business application.
“With the continued evolution of smartphones and
computers, our business is evolving from the traditional brick and
mortar to a digital model. Since the COVID-19 pandemic hit, our
goal is to cross over more decisively into the digital space by
modernising our core application to better support both a digital
and physical presence. This will help accelerate our digital
innovation,” said Ebrahim Nonoo, the Managing Director and CEO of
BFC Group Holding Company.
“We selected Rackspace Technology because they
are the best at providing robust technology foundation to companies
like ours to achieve our business goals,” Nonoo added.
“Digital transformation is a business imperative
for the modern enterprise. By leveraging our global expertise and
technology, BFC has maintained its position as the leading money
transfer service in the region while improving the customer
experience. The scalability of public cloud means BFC can easily
expand across boundaries with a consistent level of service no
matter the country,” said George Pawlyszyn, General Manager, Middle
East and Africa, Rackspace Technology.
Before completing the migration, BFC saw an
immediate uplift in critical performance measures, such as
transactions processed per second (TPS) and customer experience.
Resiliency in the system has improved, and uptime has increased to
99.99% compared to 99.95% with its on-premises environment.
The strategic migration has also eliminated the
hassle and expense of managing in-house data centres, enabling BFC
to invest more resources into innovation and service
improvements.
“As we redeveloped our application, our
on-premises environment struggled to provide the performance
required,” said Ali Fakhreddine, CIO at BFC. “We didn’t want to
invest in refreshing the infrastructure and all what that entails
because we know that is not where the future lies. So, we brought
forward our plans to move to the cloud.”
About Rackspace
TechnologyRackspace Technology is the multicloud solutions
expert. We combine our expertise with the world’s leading
technologies — across applications, data and security — to deliver
end-to-end solutions. We have a proven record of advising customers
based on their business challenges, designing solutions that scale,
building and managing those solutions, and optimizing returns into
the future. As a global, multicloud technology services pioneer, we
deliver innovative capabilities of the cloud to help customers
build new revenue streams, increase efficiency and create
incredible experiences.
Media ContactNatalie
SilvaRackspace Technology Corporate
Communicationspublicrelations@rackspace.com
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