Rackspace Technology Collaborates with iPromote to Reduce Operational Costs by 30% with Linux on AWS
30 July 2021 - 1:05AM
Rackspace Technology® (NASDAQ: RXT), a leading end-to-end
multicloud technology solutions company, today announced it has
worked with iPromote, a turnkey online advertising solution, to
migrate their infrastructure to Linux on AWS reducing the company’s
operational costs by 30%.
Founded in 2006 and based in central California, iPromote offers
a complete turnkey online advertising solution that encompasses ad
creation, bidding, serving, analytics, and reporting for small to
medium businesses (SMB). Its aim is to optimize the micro-budget of
SMBs with an efficient plan that reaches target audiences using
high-traffic channels including MSN, Yahoo, The Weather Channel,
CBS News, CNN, Accuweather, and Facebook.
iPromote’s platform is sold through enterprise resellers,
providing their sales forces with the technical tools and solutions
needed to sell online advertising to SMBs. iPromote’s customers are
mostly based in the U.S., but it also operates in Europe and
Australia.
To reduce operational costs, iPromote was looking for ways to
modernize and determined that one potential solution that would
allow it to meet both goals was a move from Windows to Linux on
AWS. With a migration to Linux, iPromote would reduce its
consumption of compute resources while simultaneously eliminating
current and future costs associated with licensing costs.
iPromote worked with Onica, a Rackspace Technology company, by
leveraging the AWS-sponsored Microsoft Modernization Initiative to
get the project started quickly while conserving resources during a
period of economic uncertainty caused by the global pandemic.
“Rackspace Technology worked with iPromote to optimize costs by
migrating to Linux on AWS which provides flexibility and
stability,” said Jeff DeVerter, Chief Technology Evangelist at
Rackspace Technology. “With the elimination of current and future
licensing costs, iPromote was able to contribute to their long-term
cost savings.”
The initial engagement with Rackspace Technology involved a
discovery phase and implementation phase, which was 50% funded by
AWS. During the discovery phase, Rackspace Technology planned the
migration’s technical and financial aspects and through this early
collaboration, trust was built between the Rackspace Technology and
iPromote teams that enabled later implementation phase of the
project to be fast tracked.
“By working with Rackspace Technology, the iPromote development
team gained knowledge around application migration and adopted an
agile methodology that will fuel future innovation and growth,”
said Matt Silva, COO, iPromote. “Performance optimization processes
have been built into the production environment which have improved
efficiency and stability. We are running successfully and from my
perspective, this project was a win, from top to bottom, from an
education perspective and for the AWS funding options. It was a
win/win.”
About Rackspace TechnologyRackspace Technology
is a leading end-to-end multicloud technology services company. We
can design, build and operate our customers’ cloud environments
across all major technology platforms, irrespective of technology
stack or deployment model. We partner with our customers at every
stage of their cloud journey, enabling them to modernize
applications, build new products and adopt innovative
technologies.
Media ContactNatalie SilvaRackspace Corporate
Communicationspublicrelations@rackspace.com
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