Rackspace Technology Works with Flextech to Leverage Google Cloud for Automating Application Development
17 December 2021 - 4:25AM
Rackspace Technology® (NASDAQ: RXT), a leading end-to-end,
multicloud technology solutions company, today announced its
collaboration with Flextech, a Singapore-based software
engineering, data analytics and marketing automation company
building its presence in the digital loyalty space.
Flextech is an innovative start-up with its flagship app “Flex
Rewards” available in the USA, UK, Canada, Australia, New Zealand
and Singapore. Flex Rewards provides a powerful end-to-end loyalty
solution made especially for brick-and-mortar businesses. The app
uses advanced QR code & GPS technology to provide a seamless
loyalty experience for customers visiting retail store venues. The
app also features an integrated marketplace where users can trade
their rewards for Global Awards Tokens.
To launch its flagship Flex Rewards mobile application for
retailers, Flextech leveraged the power of Kubernetes and Rackspace
Technology Service Blocks. In addition, Flextech needed expert
support for its in-house application development process as it
migrated to Google Cloud Platform (GCP) to obtain the core features
needed for DevOps — particularly Kubernetes.
The migration took place as the company began to conduct open
beta testing in Singapore, which meant that its three-person
development team would have more to focus on than the continual
refinement of Flex Rewards to get ready for the application’s
introduction to new markets. For that reason, Flextech needed an
experienced service provider to support the team and provide the
expert guidance required to optimize GCP.
Flextech selected Rackspace Technology because of its strong GCP
expertise and Rackspace Elastic Engineering which provides
on-demand access to a team of highly skilled engineers for
Flextech’s managed services, including containers, managed public
cloud and professional services. As the Flex Rewards user base
increases, the company can easily increase its GCP consumption and
use of more advanced features.
“Flextech is now able to focus on the app development, customer
experience and marketing of its flagship product, Flex Rewards, on
GCP and Kubernetes,” said Jeff DeVerter, Chief Technology
Evangelist at Rackspace Technology. “By leveraging Rackspace
Technology experts, Flextech was able divert time that would have
been spent pouring over documents towards improving their primary
product.”
“The Rackspace Elastic Engineering model offers us the ability
to start with service support that matches our current needs. This
helps us with containerized workloads during app development,
facilitating the configuration and automation we need. And then as
we grow, we can easily adopt different managed services support to
match our new requirements,” said, Simon Cheong, CEO, Flextech. “As
our relationship with Rackspace Technology deepens, we are coming
to appreciate its help not only with tech issues, but also with
business and marketing in general. Its customer success team asks
many great questions that help us think through our challenges and
push us to find the right solutions together. This gives us
confidence that Flex Rewards will be a significant player in the
global digital loyalty industry.”
About Rackspace TechnologyRackspace Technology is a leading
end-to-end multicloud technology services company. We can design,
build and operate our customers’ cloud environments across all
major technology platforms, irrespective of technology stack or
deployment model. We partner with our customers at every stage of
their cloud journey, enabling them to modernize applications, build
new products and adopt innovative technologies.
Media ContactNatalie SilvaRackspace Technology Corporate
Communicationspublicrelations@rackspace.com
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