SOUTHLAKE, Texas, June 28, 2016 /PRNewswire/ -- Travel
technology leader Sabre Corporation (NASDAQ: SABR) today gave
travel consultants and suppliers across the airline, hotel, cruise
and car rental industries a sneak peek at its game-changing Sabre
Red Workspace. The software solution will harness the changes in
the industry and provide both retailers and suppliers with a
content rich marketplace, intelligent decision support tools and
predictive data insights that enable agents and suppliers to more
easily create personalized experiences for travelers.
Developed on Sabre's merchandising platform providing access to
its award-winning GDS, travel consultants around the world will
benefit from a more intuitive way to book travel, while airlines,
hotels and other industry suppliers are now empowered to market
their brands in the same way they market in other channels.
The new solution was unveiled before hundreds of travel
professionals and suppliers at Sabre's Travel Technology Exchange
(TTX) Conference in Miami,
Florida, USA. The company will begin upgrading travel agency
customers to the new solution in early 2017, after a limited pilot
later this year.
"Data, analytics, personalization and mobile have been trending
in the marketplace for some time and offer exciting opportunities
for buyers and suppliers to meet changing traveler needs," said
Sean Menke, president of Sabre
Travel Network. "Travelers want more than an itinerary; they
want to feel confident about their purchases and expect a trip
built around choice. That's why in addition to a superior user
experience, our new Sabre Red Workspace provides travel consultants
with data insights, relevant offers and price transparency. Data
and analytics are critical assets to increase productivity and
efficiency in the retail world, and our travel insight engine will
help drive decision-making, revenue optimization and true
personalization."
Agents and suppliers who have been involved in the development
of the innovative solution have helped drive the user interface of
the new travel marketplace solution, combining the look and feel of
a consumer-focused website with insights, tools and features that
help drive more personalized offerings to sell travel more
effectively.
"The new Sabre Red Workspace platform shows great strides
towards incorporating the usability of either command language or
graphical content in the way that the consultant wants to use it,"
said Orest Rusynko, senior vice
president IT for Flight Centre in the
United States.
What's New?
- The combination of data-driven booking trend information with
intuitive design and a consumer-grade user interface, smart product
differentiation for air extras and Branded Fares, and inspirational
shopping are among the many new features enabling agents to deliver
personalized experiences and invaluable consultancy to their
customers.
- The new Sabre Red Workspace intelligent platform features
innovative integration of Sabre Dev Studio APIs, to equip travel
consultants with a unique Decision Support Bar providing market
data and intelligence services for fare trend and range, travel
seasonality and alternate airports. Just imagine if a travel
consultant could advise on the best time to book to get the best
price, predict the best days of travel, or even offer more options
to choose from including alternate airports displayed in
interactive maps. That's travel consultancy at its best, with
simplified comparison shopping to cleverly serve the specific needs
of travelers.
- The user-friendly interface of the new end-to-end solution also
integrates revenue maximization tools, including unique indicators
that alert the travel consultants about opportunities to increase
sales and commissions while offering differentiated options that
cater to the traveler's preferences. The enhanced product
information, especially for air extras and Branded Fares,
simplifies the shopping experience and reduces training times for
newly hired travel consultants.
Value for Suppliers
The new Sabre Red Workspace is also an enhanced platform for
suppliers. The Sabre platform features advanced merchandising
capabilities with enhanced product information through images,
video and more, enabling airlines, hotels and other travel
providers to leverage the Sabre travel marketplace for an
omni-channel marketing strategy. The graphically-rich workflow
supports ancillary and branded fares sales, and enhanced hotel
capabilities.
"Sabre Red Workspace was designed with both supplier and agent
needs in mind. Suppliers can count on improved consistency across
channels while agents can work wherever and however they want,
moving seamlessly between command and graphical interfaces," said
Menke.
The new Sabre Red Workspace will provide a consistent user
experience across multiple operating systems and devices, including
desktop, Sabre Red Mobile for consultants while on-the-go, and
Sabre Web Services powering the world's leading online travel
agencies. The new merchandising platform is an upgrade that proves
continuous innovation to provide stability, speed and performance
in travel commerce transactions.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
Cautionary Note Regarding Forward-Looking Statements
Certain statements herein are forward-looking statements about
trends, future events, uncertainties and our plans and expectations
of what may happen in the future. Any statements that are not
historical or current facts are forward-looking statements. In many
cases, you can identify forward-looking statements by terms such as
"promises," "guidance," "expect," "will," "may," "should," "would,"
"intend," "believe," "potential" or the negative of these terms or
other comparable terminology. Forward-looking statements involve
known and unknown risks, uncertainties and other factors that may
cause Sabre's actual results, performance or achievements to be
materially different from any future results, performances or
achievements expressed or implied by the forward-looking
statements. The potential risks and uncertainties include, among
others, the timing and effects of the implementation of the
platform described herein, dependency on transaction volumes in the
global travel industry, particularly air travel transaction
volumes, the financial and business effects of acquisitions,
including integration of these acquisitions, adverse global and
regional economic and political conditions, including, but not
limited to, economic conditions in countries or regions with
traditionally high levels of exports to China or that have commodities-based
economies, risks arising from global operations, exposure to
pricing pressure in the Travel Network business, the implementation
and effects of new agreements, dependence on maintaining and
renewing contracts with customers and other counterparties,
dependence on relationships with travel buyers, changes affecting
travel supplier customers, travel suppliers' usage of alternative
distribution models, and competition in the travel distribution
market and solutions markets. More information about potential
risks and uncertainties that could affect our business and results
of operations is included in the "Risk Factors" and
"Forward-Looking Statements" sections in our Annual Report on Form
10-K filed with the SEC on February 19,
2016 and in the "Risk Factors" section in our Quarterly
Report on Form 10-Q filed with the SEC on April 28, 2016. Although we believe that the
expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee future events, outlook, guidance,
results, actions, levels of activity, performance or achievements.
Readers are cautioned not to place undue reliance on these
forward-looking statements. Unless required by law, Sabre
undertakes no obligation to publicly update or revise any
forward-looking statements to reflect circumstances or events after
the date they are made.
MEDIA CONTACT
Daniel
Duarte
Sabre, Public Relations
Daniel.Duarte@sabre.com
+1 (214) 236-9473
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SOURCE Sabre Corporation