LONDON and SOUTHLAKE, Texas, Sept.
6, 2018 /PRNewswire/ -- At today's Aviation
Festival in London, Sabre Corporation (NASDAQ: SABR)
launched Sabre AirVision Dynamic Availability and Sabre AirVision
Fares Optimizer, two next-generation pricing solutions that uncover
new revenue opportunities by enabling airlines to proactively
address rapidly changing market conditions in real time.
Underscoring the launch announcement, Etihad Airways and Aegean
Airlines will be the first Sabre customers to implement the
solutions.
"Pricing is one of the most complex issues in the aviation
industry, and airlines are under immense pressure to adapt prices
in line with constantly changing market conditions," said
Dave Shirk, Sabre president of
Travel Solutions. "Success requires pricing and revenue
management technology that will not only push boundaries, but truly
equip airlines for the next frontier. As part of our commitment to
enable the digital airline of the future, our dynamic pricing
solutions give airlines the intelligence needed to compete and grow
revenue today and well into the future. This type of innovation can
only come from close collaboration with leading airlines who help
imagine the future alongside Sabre."
Sabre AirVision Fares Optimizer empowers airlines to
strategically adjust their fares based on real-time market data. It
recommends pricing structures based on customer segmentation and
competitor price checks, and generates fare recommendations by
estimating each customer's potential willingness to pay. Then, for
more tactical adjustments, Sabre AirVision Dynamic Availability – a
proven big data solution – enables airlines to quickly respond to
ever evolving market dynamics. These two solutions, coupled
with Sabre's shopping data and Revenue Optimizer technology,
empower airlines with a complete pricing and revenue management
offering.
Both industry-first solutions are the result of a long-term
innovation partnership with Etihad Airways. "Building solutions
using real-world data, scenarios and receiving continuous feedback
from the airline are the key ingredients to a successful
development," said Bhaskara Rao Guntreddy, head of solutions and
innovation at Etihad Airways. "During initial testing phases, Fares
Optimizer and Dynamic Availability have already proven their
potential to achieve incremental revenue growth. For example, by
using Dynamic Availability, our pricing analysts at Etihad can be
more aligned to our business strategy."
Echoing these sentiments, Roland
Jaggi, director of revenue management at Aegean Airlines,
added, "We know that partnering with Sabre on Fares Optimizer will
continue to build our total revenue optimization strategy. Sabre
continues to be Aegean's preferred technology partner to help us
accomplish our pricing and revenue management goals."
The new solutions are part of a broader strategic decision by
Sabre, which announced earlier this year that it would build a new
Digital Commercial Platform that delivers end-to-end personalized
retailing for airlines. An acceleration of innovation in the
SabreSonic passenger service system and AirVision commercial
planning products, Fares Optimizer and Dynamic Availability will
help airlines achieve total revenue optimization, empowering them
to enhance and improve revenue streams and maximize market
share.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media Contact:
Jess
Matthias
jess.matthias@sabre.com
sabrenews@sabre.com
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SOURCE Sabre Corporation