TEL AVIV and LONDON, Jan. 25, 2019 /PRNewswire/
-- El Al Israel Airlines, flag carrier of Israel, is relying on Sabre Corporation
(NASDAQ: SABR), the leading technology provider to the global
travel industry, to distribute its selection of branded fares. More
than 425,000 Sabre-connected travel agents worldwide can now easily
search, compare and sell El Al's branded fares, offering their
customers a better, more personalized experience.
El Al joins a growing list of carriers that merchandise and sell
their branded fares and ancillary products and services through
Sabre. Using the Sabre Red Workspace, travel agents can easily view
the ancillaries included within each branded fare, enabling them to
present travelers with more choice. In 2019, Sabre plans to launch
new service-enabled APIs and enhanced capabilities in the Sabre Red
Workspace that will allow customers to shop and book NDC content
alongside traditional content. Through the Sabre Red Workspace,
agents will also be able to view NDC-based offerings – which
airlines are increasingly introducing – in the same way.
Commencing commercial operations in 1948, El Al today operates
44 aircrafts and serves 35 destinations worldwide from its hub at
Ben Gurion International Airport. The airline's direct routes
include most of the major cities in Europe as well as several long-haul
destinations in the Far East and North
America.
"We strive to be the airline of choice for all travelers flying
to or from Israel – and offering
our customers the utmost in transparency, choice and flexibility is
essential to realizing this ambition," said Donna Bahar, deputy director of reservations and
distribution systems, El Al. "Today's travelers are looking for
premium value as well as personalized experiences and we are
constantly evolving our product and service offerings to meet their
expectations. With its extraordinary network of travel agencies
across the world, Sabre is the perfect partner for us to bring our
offers to our customers."
"El Al is the leader in Israel's highly competitive aviation market
and we are very proud to support this innovative and
customer-oriented airline on its growth journey by bringing its
branded fares to our customers," said Alessandro Ciancimino, vice president, air line
of business EMEA, Sabre. "Providing choice and transparency is
essential in today's travel marketplace and El Al's branded fares
make it easier for travelers to book the flight experience they
really want. Sabre is committed to helping airlines find new ways
to market and distribute their products – through any booking
channel."
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media Contact
sabrenews@sabre.com
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SOURCE Sabre Corporation