SOUTHLAKE, Texas, Dec. 16, 2021 /PRNewswire/ -- Thai airline
Nok Air today announced strategic new long-term agreements with
both Sabre Corporation (NASDAQ: SABR) a leading software and
technology provider that powers the global travel industry, and its
subsidiary company, Radixx, to support the evolution of the
carrier's new business strategy.
Nok Air has selected an extensive suite of products from Sabre
and Radixx to expand distribution and revenue generation
opportunities. The agreements support the carrier's repositioning
to serve its growing customer base of premium travellers and
value-based customer segments. The Sabre and Radixx products will
power future business model evolution as Nok Air expands its
international operation, develops new airline partnerships and
explore further technical capabilities and innovations beyond
today.
Radixx will provide a fully integrated passenger service system
for Nok Air that spans reservations, inventory, pricing,
e-commerce, agency distribution, departure control, load control,
loyalty and other related capabilities. In parallel, under a new
Sabre distribution deal, Nok Air will distribute its airline
content across Sabre's global travel marketplace, opening the door
to new international markets and growing its Thailand home market on the Sabre Global
Distribution System (GDS).
"We have ambitious business expansion plans, including launching
new domestic and international routes, restructuring our fleet and
adding new jets as we transition selected segments to a premium
service to reflect our quality service," said Wutthiphum
Jurangkool Ph.D., Chief Executive Officer of Nok Air. "So, it
was imperative to us that we chose the right technology partner to
support us in all of our goals to streamline our operations,
improve efficiencies and open new revenue opportunities and new
markets while improving the experience for our travellers."
The carrier, which operates out of Bangkok's Don Mueang International Airport,
will utilize the following Sabre and Radixx products as
Thailand re-opens to vaccinated
international travellers:
Radixx Res – Radixx's core passenger system will enable
Nok Air to manage all passenger operations and sales channels in
order to expand distribution channels and partnerships.
Radixx Go and Radixx Go Touch – new digital capabilities
to evolve Nok Air's check-in operation at airports, enhance
customer service and enable additional ancillary revenue-generation
opportunities across airport touchpoints. Radixx Go Touch enables
airline employees to transact full airport departure control
capabilities from a mobile device, allowing some flexibility from
the constraints of physical airport desks and counters.
Radixx ezyCommerce – an integrated e-commerce and mobile
solution to power Nok Air's business-to-consumer for passengers and
business-to-business channels for travel agents and corporates.
Radixx Loyalty – new capabilities will enable Nok Air to
strengthen the offering of its Nok Air Fan Club, including enhanced
online servicing, automation and redemption options for members.
Radixx Insight – valuable business data and analytics to
enable better decision-making, while powering the airline's
internal back-office systems.
Sabre's Global Distribution System – to enable expansion
into new global markets, ensuring its fares have the widest
possible distribution.
Chris Collins, Senior Vice
President and General Manager for Radixx, said: "We're delighted to
further expand our footprint in APAC while opening up access to new
global markets and segments for Nok Air as well as providing new
digital capabilities for the carrier, creating additional
revenue-generation opportunities and, ultimately, enabling Nok to
create improved experiences for travellers at all touchpoints."
"At Sabre, we are laying out our strategic plans to create our
own catalysts for growth, so we are thrilled to be able to support
Nok Air on its own transformational journey," added Rakesh Narayanan, Vice President, Regional
General Manager, Asia Pacific,
Travel Solutions Airline Sales, Sabre. "Our new dual-deal alliance
with Nok Air, incorporating both PSS and GDS solutions, is the
perfect example of how Sabre and Radixx are able to combine
synergistic technological offerings to create effective, innovative
end-to-end solutions for airlines of all sizes and cost
models."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Nok Air
Nok Air is a Thai-based premium-oriented
airline with its main hub at Bangkok's Don Mueang International Airport in
Thailand. Since starting it's
operation in 2004, Nok Air strong emphasis on domestic routes
brings people to explore the "Land of Smiles" through value for
money, convenience and state of the art passenger experience.
Alongside it's domestic operation, Nok Air has been growing
continuously within Asia through
its narrow-body jet and turboprop aircraft. Being a proud
Thai-owned carrier, Nok Air, aim to expand its reach beyond current
capabilities across the various aspect of aviation.
About Radixx
Founded in 1993, Radixx, headquartered
in Orlando, Florida, combines an
innovative technology approach with unique partnership models
enabling airlines of all sizes and business models to be effective
retailers and efficient operators. Radixx caters to LCC and ULCC
airlines, including the support of GDS distribution. Radixx offers
a world-class Internet Booking Engine, Radixx ezyCommerce™, a
cloud-based Passenger Services System, Radixx Res™, and a leading
Departure Services Suite, Radixx Go™, uniquely designed to enable
airlines to increase their profitability and maximize productivity
through expanded distribution services. Since 2016, Radixx has
delivered its sixth-generation, micro-services-based passenger
services system. For more information on Radixx, please
visit www.radixx.com.
SABR-F
Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
sabrenews@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation