Hong Kong's
home carrier to deploy Sabre technology to expand access to more
personalized travel experiences and drive new revenue
opportunities
SOUTHLAKE, Texas and SINGAPORE and HONG
KONG, June 20, 2022 /PRNewswire/ --
Sabre Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry, today
announced an enhanced relationship with Cathay Pacific
Airways, which will give Sabre-connected travel agencies globally
the ability to access dynamic New Distribution Capability (NDC)
content from Cathay Pacific through the Sabre travel
marketplace.
The latest deal gives Sabre extra traction on its NDC roadmap
while creating additional modern airline retailing opportunities
for Cathay Pacific, and enabling Sabre-connected agencies
to shop, book and service Cathay Pacific content to
create more personalized trips and experiences for the end
traveler. This new agreement follows a signing at the beginning of
this year which saw Cathay Pacific select Sabre's Fares
Manager and Fares Optimizer solutions to achieve strategic pricing
and intelligent offer creation.
"As we move further into recovery, it's vital that we are able
to create more differentiated content that is reflective of
travelers' wants and needs today and tomorrow," said Cathay
Pacific General Manager Sales and Distribution Martin Xu.
"Having created that content, we need to make sure that as many
travelers as possible have access to it, whether through direct or
indirect channels. That's why we're delighted to be joining Sabre's
Beyond NDC family at this key moment for the travel industry."
The agreement builds on a busy NDC roadmap Sabre
has laid out for the remainder of 2022 to continue to advance
its capabilities. It also takes effect
as Cathay Pacific resumes flying to more destinations
following adjustments to some travel curbs in Hong Kong.
"NDC is more important than ever as the travel industry seeks to
capture the tailwinds of recovery, and 2022 is gearing up to be a
key year for our NDC efforts," said Kathy Morgan, Vice President, Channel Delivery,
Sabre Travel Solutions. "A critical enabler in creating a
more dynamic distribution environment where it is easier to adapt
to changing marketing conditions, NDC is a win-win-win for the
airline, agency and traveler, so we're thrilled to
have Cathay Pacific join us as we continue to drive our
long-term Beyond NDC retailing and distribution vision forward."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Cathay Pacific
Cathay Pacific is the home airline of
Hong Kong with over 75 years of
history, offering scheduled passenger and cargo services to
destinations in Asia, North America, Australia, Europe and the Middle East. The Cathay Pacific
Group also comprises low-cost airline HK Express and express
all-cargo carrier Air Hong Kong, connecting people and cargo around
the world. Cathay Pacific is a member of the Swire Group,
is a founding member of the oneworld global alliance, and is listed
on the Hong Kong Stock Exchange (HKSE). For more information,
please visit www.cathaypacific.com
SABR-F
Sabre Contacts:
Media
Kristin
Hays
kristin.hays@sabre.com
Heidi
Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation