The SITO Institute of Consumer Behavior and Location Sciences, the
research and education arm of SITO Mobile, Ltd., announces the next
iteration of its invitation-only roundtable discussion series with
Mobile Marketing Association (MMA). Entitled “Building Brands and
Businesses: Marketing in an Age of Disruption,” the second event in
the series will take place in New York City on May 15, 2019, at
8:30 AM EDT.
At this breakfast discussion, Bruce H. Rogers,
Founding Managing Director of The SITO Institute for Consumer
Behavior and Location Sciences, will facilitate conversations with
some of today's most influential leaders about trends in the future
of marketing. Speakers include John Osborn, CEO of OMD, who will
share how his media services firm is innovating and winning
business in the face of increased competition and technology
disruption, as well as Michelle Bottomley, CMO of New York Life,
who will discuss contemporizing a 174-year-old iconic brand through
the power of brand-building storytelling and connected experiences.
Attendees will also hear from Peter Horst, Founder of CMO Inc. and
one of Forbes “World's Top 50 Most Influential CMOs.” Peter is also
the former CMO of Capital One and Hershey's and author of
"Marketing in the #FakeNews Era.” Peter will provide counsel on how
to prepare brands for an age of hyper-partisanship and
polarization.
"Digital disruption has forced marketers to stay
in step with evolving trends and revaluate how they do business.
Competition is fierce and everything moves at
lightning speed," said Bruce H. Rogers, Founding Managing
Director of SITO Institute. “I’m looking forward to speaking with
these marketing leaders and tapping into their experiences with
building successful brands that produce proven ROI.”
About the SITO Institute for Consumer
Behavior and Location SciencesThe SITO Institute for
Consumer Behavior and Location Sciences is the education and
research arm of SITO Mobile, a leading consumer behavior
intelligence and marketing optimization platform and services firm.
Founded by Bruce H. Rogers, former Chief Insights Officer of Forbes
and founder of Forbes Insights and the Forbes CMO Practice, the
Institute is devoted to helping its members understand, manage and
develop best-practices to leverage the power of real-time location
data to better engage and influence consumer behavior in an age of
the real-time consumer economy.
About SITO Mobile, Ltd.SITO is
a leading mobile data technology company that provides brands
customized, data-driven solutions spanning strategic insights and
media campaign delivery services. Through Consumer Behavior and
Location Sciences™, SITO explores the consumer journey and presents
powerful strategic knowledge assets and actionable insights for
executives and strategic decision makers looking to understand and
influence consumer behaviors.
Brands and agencies rely on SITO as a strategic
partner for real-time understandings of customer movements,
interests, actions, associations, and experiences, ultimately
providing increased clarity for better business decisions. The
Company is headquartered in Jersey City, New Jersey and its common
stock is publicly traded on the NASDAQ Stock Market under the
ticker symbol “SITO.” For more information regarding SITO’s
science, technology and solutions spanning media and research,
please visit www.sitomobile.com.
About the MMAComprised of over
800-member companies globally and 14 regional offices, the MMA is
the only marketing trade association that brings together the full
ecosystem of marketers, tech providers and sellers working
collaboratively to architect the future of marketing, while
relentlessly delivering growth today. Anchoring the MMA’s mission
are four core pillars; to cultivate inspiration by driving
innovation for the Chief Marketing Officer; to build the mobile
marketing capabilities for marketing organizations through
fostering know-how and confidence; to champion the effectiveness
and impact of mobile through research providing tangible ROI
measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Ahold
Delhaize, Allstate, Ally Financial, American Eagle, American
Express, AT&T, Bank of America, Calvin Klein, Campbell’s,
Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice
Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS
Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee
Lauder, Facebook, Ford, Foursquare, General Motors Company, Google,
Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn,
L’Oreal, Marriott International, Match Group, Mastercard,
McDonald’s, MillerCoors, Monster, NBCU, OpenMarket, OpenX, Pandora,
Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot,
Salesforce, Samsung, Shire, SITO Mobile, Snap Inc., SUBWAY, Target
Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting,
Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect,
Vibes, Walmart, Waze, Yieldmo, Zurich and many more. The MMA’s
global headquarters are located in New York with regional
operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA)
and Latin America (LATAM). For more information about the MMA
please visit www.mmaglobal.com.
Contact: |
Lynne
Collins |
|
1-646-286-4724 |
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