Sequential Brands Group, Inc. (Nasdaq:SQBG) today announced the
expansion of the Martha Stewart Collection™, created for Macy's,
with two new launches, Martha Stewart Essentials and Martha Stewart
Food.
Martha Stewart Essentials is an assortment of the fundamental
products necessary to start a new home or supplement what you
already own. The line offers cookware sets, top of table, textiles
and bath items at an affordable price, and made with the
high-quality materials and craftsmanship expected from the
brand.
Martha Stewart Food includes baking mixes, drink mixes, pantry
staples like olive oil, pasta and pasta sauce, as well as seasonal
items for Valentine’s Day, Easter and Summer grilling. The recipes
were developed to yield the best results, taste like they were made
from scratch, and help consumers cut back on preparation time.
“I am thrilled to add Essentials and Food to the Martha Stewart
Collection. We created Essentials to provide affordable home
basics, in the quality expected from our brand, for a younger
consumer,” said Martha Stewart. “Our food assortment is delicious,
practical, and fun! It is also the first food collection created
for Macy’s, which I am pleased to pioneer. During development it
was extremely important to me that each item tastes homemade, and I
can’t wait for customers to enjoy all of the wonderful
recipes.”
"For more than a decade, the Martha Stewart Collection has
offered a broad selection of well-designed, high quality products,
created exclusively for Macy’s customers," said Jeff Kantor, Macy’s
chief merchandising officer. "Our shoppers already invite Martha
into their homes through Macy’s extensive selection of entertaining
and decorating items, bedding, cookware, and more, so the addition
of home essentials and packaged foods is a natural extension
to an existing assortment that our customers love."
The Martha Stewart Collection has been available
exclusively at Macy's since 2007, providing a distinctive and broad
range of high-quality, beautifully designed home essentials.
Inspired by Martha's favorite things, it encourages customers to
create their "dream home." The collection encompasses a
variety of home goods, including bed and bath textiles, housewares,
casual dinnerware and serveware, cookware and holiday items.
Also available at Macy's from the Martha Stewart Collection is
Whim™, an exclusive assortment of textiles and tabletop products in
fun, playful prints and colors.
“This is an exciting expansion for the Martha Stewart brand
created for Macy’s. In addition to targeting a younger customer, we
are also expanding into a new category of food – an area that has
strong brand appeal,” said Carolyn D’Angelo, President of
Sequential Brands Group’s Home division.
About Martha Stewart Martha Stewart is an Emmy
Award-winning television show host, entrepreneur, bestselling
author of 90 books, and America's most trusted lifestyle expert and
teacher. Millions of people rely on Martha Stewart as a source of
useful "how-to" information for all aspects of everyday living -
cooking, entertaining, gardening, home renovating, collecting,
organizing, crafting, holidays, healthy living and pets. The Martha
Stewart brand reaches approximately 100 million consumers
across all media and merchandising platforms each month. Her
branded products can be found in over 70 million households and
have a growing retail presence in thousands of locations.
About Sequential Brands Group, Inc. Sequential
Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and
licenses a portfolio of consumer brands in the fashion, active, and
home categories, which includes the Martha Stewart media and
merchandising properties. Sequential seeks to ensure that its
brands continue to thrive and grow by employing strong brand
management, design and marketing teams. Sequential has licensed and
intends to license its brands in a variety of consumer categories
to retailers, wholesalers and distributors in the United States and
around the world. For more information, please visit Sequential's
website at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please
email: newbusiness@sbg-ny.com.
About Macy’sMacy's, the largest retail brand
of Macy's, Inc. delivers fashion and affordable luxury to
customers at approximately 650 locations in 44 states,
the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $52
million each year, plus more than 153,000 hours of volunteer
service, to help make a difference in the lives of our
customers.
For Macy’s media materials, including images and contacts,
please visit the online pressroom at macys.com/pressroom.
PR Contacts:
Sequential Brands Group, Inc.Katherine
Nash512-757-2566knash@sbg-ny.com
Macy’sJulie
Strider646-429-5213julie.striderfukami@macys.com
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