Kids2 Acquires Summer Infant, Creating Powerhouse of Parenting Solutions
23 June 2022 - 12:25AM
Kids2, a global company that designs holistic solutions to help
early-stage parents and families, today announced the acquisition
of Summer Infant, a leader in premium infant and juvenile products.
Summer Infant®, which includes SwaddleMe®, joins the Kids2 Group
umbrella of entities, including renowned brands Baby Einstein®,
Ingenuity®, and Bright Starts®.
“As we look toward the future and the changing
landscape and needs of parents, we’re excited to have the
opportunity to grow with the addition of the Summer Infant brand to
expand the holistic solutions we offer to families across the
globe,” said Ryan Gunnigle, CEO of Kids2. “Together, Kids2 and
Summer Infant will be a powerhouse in product innovation and new
resources, for both the families and partners that we have
relationships with around the world.”
The acquisition of Summer Infant is synergistic
for Kids2. Both companies share similar passion for supporting
families and origin stories. Each was started by parents, for
parents, and is dedicated to producing innovative solutions that
support early-stage parents on their childrearing journey and as
their families grow. Together, Kids2 and Summer Infant will
maximize their efforts to deliver a comprehensive scope of
parenting products, creating tiny wins and building bright futures
for all.
Kids2 has been inventing baby toys and gear for
more than 50 years, delighting babies and their parents with
award-winning product designs that deliver exceptional value. With
the acquisition of Summer Infant, Kids2 will leverage its already
existing brand platform to strengthen existing categories, to
introduce new products and gain opportunities to scale global
distribution.
The Summer Infant acquisition plays a major role
propelling Kids2 towards its goal of becoming a billion-dollar
enterprise that provides added value to families across the globe
the next generation of parents. The company, which aims to inspire
creative thinking and real-life solutions in growing families,
produces more than 500 unique products, and sells to retail outlets
across the globe.
The companies look forward to serving customers
together, through exceptional products and industry-leading
innovation. To learn more, please visit www.kids2.com.
About Kids2, Inc.Kids2 is a
global purpose-driven company that designs solutions to help
early-stage parents and families create tiny wins that build bright
futures. The Kids2® brand portfolio includes the leading infant,
baby, and toddler brands comprised of world-renowned brands Baby
Einstein®, Ingenuity®, Bright Starts®, and Summer Infant, as well
as a vertically-integrated manufacturing facility, and various
joint-venture partnerships. Kids2 sets out to create holistic
solutions that create more tiny wins and bright futures for all
families. Headquartered in Atlanta, Kids2 spans globally serving
customers in more than 90 countries and has been inventing and
reinventing baby products for more than 50 years.
Contact:Jeanette McGeeDirector, Global Corporate
Communications,
Kids2678.328.4173Jeanette.McGee@Kidsii.com
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