Del Taco Amplifies Delivery Reach through Partnership with REEF
13 October 2021 - 12:00AM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant*, today announced a
delivery-only partnership with REEF to help expand guest access to
the brand. Through REEF’s successful delivery restaurant model, the
collaboration will initially kick off this month by expanding Del
Taco’s reach to the dense urban Mid City area of Los Angeles, the
first of several planned delivery-only locations.
“Our partnership with REEF is an efficient, scalable way to
provide even more access and convenience to our loyal Del Taco fan
base,” said Del Taco CEO John Cappasola. “We are excited about this
opportunity to leverage REEF’s delivery kitchen capability to
increase our brand awareness through our rapidly expanding delivery
channel.”
The REEF partnership is designed to strategically access more
guests where there is strong delivery demand, particularly in high
density urban areas. REEF’s delivery restaurants will serve Del
Taco’s iconic Mexican cuisine that fans crave, made with
high-quality ingredients like freshly grilled chicken and
carne asada steak, freshly grated cheddar cheese,
slow-cooked beans made from scratch, creamy Queso Blanco and fresh
house-made guacamole.
“We are excited to partner with Del Taco to deliver on their
mission of expanding brand access,” said Kenneth Rourke, Executive
Vice President of Kitchens and Brands at REEF. “The growing
delivery restaurant model allows Del Taco to scale its business and
reach new customers who are looking for a fast delivery of their
favorite brands.”
To learn more about Del Taco, visit www.deltaco.com.
*By number of units.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like freshly grilled
chicken and carne asada steak, fresh house-made guacamole, freshly
grated cheddar cheese, slow-cooked beans made from scratch, and
creamy Queso Blanco.Founded in 1964, today Del Taco serves more
than three million guests each week at its approximately 600
restaurants across 16 states. Del Taco’s commitment to
providing guests with the best quality and value for their money
originates from cooking, chopping, shredding and grilling menu
items from scratch. For more information, visit
www.deltaco.com.
About REEF
REEF transforms urban spaces into community hubs that
create jobs and bring new goods, services and experiences to the
neighborhood. With an ecosystem of 5,000 locations and a team
that’s over 18,000 strong, REEF is the largest operator of parking
real estate and delivery restaurants in North America. By
connecting the world to your block, we’re making the place you
live, the place you love to be.
Media ContactAnnie DruryAllison+Partners for
Del Tacodeltaco@allisonpr.com619-342-9386
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