Del Taco Opens First Fresh Flex Prototype in Florida to Wrap Successful Year of Growth
20 January 2022 - 1:00AM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant*, opened its highly
anticipated Fresh Flex location at 5260 US HWY 192 in Orlando, FL
last month. Part of the brand’s “Menu of Venues” strategy, which
allows for greater flexibility and scalabilty for franchisees, the
new sleek Fresh Flex design maximizes consumer convenience,
improves operational efficiency and delivers an elevated brand and
guest experience.
The new Fresh Flex design is completely tech
enabled and includes options such as mobile app and third-party
pick-up lockers, double drive-thru lanes with dedicated lanes for
mobile orders and delivery providers, and designated parking lot
areas for those who want to park and eat on the go. Fresh Flex
locations are a leap forward in building design, as the new
aesthetic is synonymous with fresh, elevated food and experience,
glowing brightly with Del Taco’s signature green palette and sun
logo against contrasting grey and white walls.
“Our new Fresh Flex design is primed to capitalize
on opportunities as it allows our franchisees to leverage a variety
of real estate options. Now more than ever, a format that allows
for flexibility is crucial,” said Del Taco’s CEO, John Cappasola.
“We have had so much excitement from current and prospective
franchisees for Fresh Flex and our Menu of Venues model and I am
thrilled that our first Fresh Flex drive-thru only location will be
built by a franchisee in 2022.”
Del Taco’s new Fresh Flex design has helped fuel a
record year of franchise growth with nine new multi-unit franchise
deals signed in 2021 for 68 new restaurants across 10 states. The
agreements will add anticipated restaurants across the country in
states such as Florida, Georgia, North Carolina and Virgina, while
also infilling western geography in California and Nevada.
“We’ve set our sights on continuing to expand Del
Taco’s presence throughout the broader Southeast region for several
years now and are thrilled with the progress made against that goal
through the signing of new talented franchisees,” said Jeff Little,
Del Taco’s SVP of Development. “The new Fresh Flex restaurant that
just opened is already garnering additional interest from
prospective franchisees looking for an innovative brand to add to
their portfolio in the fast growth Mexican category.”
Del Taco’s unique QSR+ positioning within the
Mexican quick-service segment, and non-traditional growth
capability, presents strong growth potential for experienced
multi-unit operators and private equity firms looking to diversify
portfolios. With development areas open across the U.S., Del Taco
is continuing to seek multi-unit operators who are looking for the
opportunity to claim a territory and grow alongside the
company.
To learn more about Del Taco’s franchise
opportunity, visit www.deltacofranchise.com.
*By number of units
About Del Taco Restaurants,
Inc.Del Taco (NASDAQ: TACO) offers a unique variety of
both Mexican and American favorites such as burritos and fries,
prepared fresh in every restaurant's working kitchen with the value
and convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like freshly grilled
chicken and carne asada steak, fresh house-made guacamole, freshly
grated cheddar cheese, slow-cooked beans made from scratch, and
signature creamy Queso Blanco. Founded in 1964, today Del Taco
serves more than three million guests each week at its
approximately 600 restaurants across 16 states. Del Taco’s
commitment to providing guests with the best quality and value for
their money originates from cooking, chopping, shredding and
grilling menu items from scratch. For more information, visit
www.deltaco.com.Media ContactAnnie
DruryAllison+Partners for Del
Tacodeltaco@allisonpr.com619-342-9386
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/e19a5d29-9b93-4df8-89ef-cac2b1dd5fee
https://www.globenewswire.com/NewsRoom/AttachmentNg/bfd1b8b2-f4f3-4957-b395-9d3b9911c19c
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