TKTM Ticketmaster Entertainment (MM)

Ticketmaster, a Ticketmaster Entertainment, Inc. (NASDAQ:TKTM) operating business, and Minnesota Sports & Entertainment (MSE), today announced a multi-year ticketing and technology agreement that will extend their more than 10-year relationship, and make MSE’s venues among the first in the nation equipped to offer Ticketmaster’s Paperless Ticket™ technology. MSE is the parent company of the Minnesota Wild National Hockey League team and Saint Paul Arena Company, which manages and operates Xcel Energy Center, Saint Paul RiverCentre and The Legendary Roy Wilkins Auditorium.

For select future events, the new technology will enable MSE to offer fans purchasing event tickets a paperless ticketing option. Ticketmaster’s Paperless Ticket™ technology was originally developed in response to fan and client requests for a non-transferable ticketing option that provides enhanced convenience and security in one simple transaction. Already more than one million fans have successfully used the Paperless Ticket™ system for enabled music and sports events since its launch in 2008.

The renewed agreement is also set to include the installation of a multi-purpose Ticketmaster kiosk at Xcel Energy Center. The touch-screen kiosk will enable users to make safe and secure purchases 24 hours a day, and also pick up tickets already purchased without waiting in a Will Call line.

“Ticketmaster offers us the best distribution platform and marketing support, which enables us to maximize our ticket sales and attendance,” said Xcel Energy Center Vice President and General Manager Jack Larson. “The local Ticketmaster staff work closely with our team providing support and consultation to ensure that we utilize their products and services to our full benefit. They continually provide us with effective new technology, such as paperless ticketing, that allows us to better serve our patrons, promoters, artists and teams.”

More often, artists are offering paperless options. Upcoming tours for John Mayer and Michael Bublé, stopping at Xcel Energy Center March 2 and March 28, respectively, are providing paperless tickets for select seats at each venue. For John Mayer’s tour, if a fan with a paperless ticket cannot attend the show they can use Paperless TicketExchange, allowing fans to exchange tickets at a price designated by the artist or promoter in a safe and secure place for buying and selling tickets online.

Ticketmaster also provides MSE this platform for Minnesota Wild season ticket holders, dubbed Wild TicketExchange. It allows Wild season ticket holders the ability to resell their tickets to the general public in a convenient, fan-friendly, league-endorsed marketplace.

“We are proud to extend our relationship with Minnesota Sports & Entertainment, operators of the Xcel Energy Center, and the Minnesota Wild,” said Jane Wehrley, Vice President and Senior General Manager, Ticketmaster. “The organizations, venues and teams have all proven themselves as premier entertainment providers in the Twin Cities, and Xcel Energy Center has been recognized as one of the best venues worldwide for sporting events, concerts and family shows. We are thrilled to have the opportunity to continue to work with this amazing staff and management team to provide their patrons with convenient and easy access to tickets to their events.”

About Minnesota Sports & Entertainment (MSE)

Minnesota Sports & Entertainment (MSE) is a regional sports and entertainment leader that has grown into several different business operations, which includes the National Hockey League’s Minnesota Wild, its minor affiliate the Houston Aeros, Wildside Caterers, 317 on Rice Park, and Saint Paul Arena Company, LLC, which manages and operates Xcel Energy Center, Saint Paul RiverCentre and The Legendary Roy Wilkins Auditorium.

About Ticketmaster Entertainment, Inc.

Ticketmaster Entertainment consists of Ticketmaster and Front Line Management Group. As the world’s leading live entertainment ticketing and marketing company based on the number of tickets sold, Ticketmaster connects the world to live entertainment. Ticketmaster operates in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through www.ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 7,100 retail outlets; and 17 worldwide call centers. Established in 1976, Ticketmaster serves more than 10,000 clients worldwide across multiple event categories, providing exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters. In 2008, the Company sold more than 141 million tickets valued at over $8.9 billion on behalf of its clients. Ticketmaster Entertainment acquired a controlling interest in Front Line Management Group in October 2008. Founded by Irving Azoff and Howard Kaufman in 2004, Front Line Management Group is the world’s leading artist management company. Ticketmaster Entertainment, Inc. is headquartered in West Hollywood, California (NASDAQ:TKTM).

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