TRFC Traffic.Com (MM)

Innovative technology brings the power of social networking to marketers TEWKSBURY, Mass. and SAN DIEGO, Sept. 25 /PRNewswire/ -- Eluma, the developer of the only brandable desktop application that drives customer loyalty and incremental revenue through the power of communities, debuted today at DEMOfall '06, the premier launch venue for new products, technologies and companies. By incorporating the benefits of social networking into their marketing initiatives, the Eluma Desktop Community enables marketers to create a safe and secure environment in which customers can connect with their most trusted source of information -- their peers -- increasing the likelihood of action. Eluma also provides an always-on, direct connection to users' desktops through which marketers deliver time-sensitive information, yielding better conversion rates than traditional marketing channels. "Only the most innovative technologies were chosen to launch at DEMOfall '06. I selected Eluma's brandable desktop community software to be part of this premiere group because of its ability to revolutionize how brands and their users interact, communicate and collaborate," says Chris Shipley, DEMO executive producer. "It puts the power of one of today's hottest platforms, social networking, in the hands of marketers." "Incorporating Eluma into our mytraffic.com service will enable us to provide an increasingly interactive, relevant experience to the nearly two million users who rely on us for real-time, accurate traffic information," says Nicholas Hopkins, vice president of product management for Traffic.com (NASDAQ:TRFC). "Access to personalized traffic data directly on the user's desktop is tremendously convenient, and Eluma is helping Traffic.com take its online community to the next level." "2006 is all about the power of communities," notes Richard Buck, chief executive officer of Eluma, based in Tewksbury, MA. "Marketers are scratching their heads trying to determine how best to incorporate social networking capabilities into their marketing initiatives. Eluma lets marketers leverage the best Web 2.0 tools, focused specifically on their brand and their products, within their community of users." Specifically, the Eluma Desktop Community delivers four key benefits to marketers: -- Connection - Serve timely, targeted content and advertising via Desktop Alerts, an always-on connection to users' desktops -- Community - Foster ongoing interaction among users and around a brand by enabling community members to rate, tag, and comment on any Web content while browsing, and to easily learn about other members' opinions and recommendations -- Confidence - Integrate Web 2.0 into the marketing strategy without relinquishing control to a social-networking "site" -- Cost-Containment - Minimize user acquisition costs by giving all Eluma users the ability to 'discover' a brand's content and community The Eluma Desktop Community is available to enterprises and content providers immediately. About Eluma Eluma provides the only brandable desktop application that drives customer loyalty and incremental revenue through the power of communities. Eluma's innovative technology enables marketers to connect their users with their most trusted source of information, their peers, while providing an always-on connection to their desktops. About DEMOfall 2006 Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit http://www.demo.com/. DATASOURCE: Eluma CONTACT: Cindy Kazan for Eluma, +1-414-352-3535, Web site: http://www.demo.com/

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