British Airways and Sabre Travel Network Sign New Long-term, Full Content Agreement
28 March 2007 - 1:56AM
Business Wire
British Airways and the world�s largest global distribution system
(GDS), Sabre Travel Network, have reached a new three-year full
content agreement that awards the GDS with preferred provider
status and will see the airline�s fares and inventory made
available to all Sabre Connected travel agents worldwide. British
Airways has guaranteed its full range of fares to Sabre Connected
customers, including published fares that the airline sells through
its own web site, any third-party web site, and its own reservation
offices. Sabre Connected agents in the UK and Ireland will be
required to join a new opt-in program to access these fares.
Tiffany Hall, British Airways� head of marketing and distribution,
said: �The Sabre GDS is an important part of our overall marketing
strategy. We are delighted to have reached an agreement with Sabre
Travel Network that meets the needs of all parties involved and we
look forward to working with them over the next three years.�
Richard Adams, Sabre Travel Network�s senior vice-president, EMEA,
said: �Our travel agency customers have repeatedly told us that
their priority requirements from us are full content, access to the
lowest basic fares, and long-term airline deals that guarantee
stability in terms of preserving the efficiency of the GDS. We are
very pleased to have reached an agreement that ensures these
priorities are addressed and that provides continued access to
British Airways� full content, which is so important for our
customers to remain competitive and provide the service their
customers expect.� Sabre Travel Network becomes the last GDS
operator to introduce an opt-in program in the UK. The new Sabre
opt-in program guarantees travel agents in the UK and Ireland,
through adjusted financial terms with Sabre Travel Network, full
access to the current British Airways content in Sabre, including
the complete range of published fares that British Airways sells
through its own web site, any third-party web site, and its own
reservation offices. More details of the opt-in program will be
made available shortly by Sabre Travel Network, directly to its UK
and Ireland travel agency customers. The agreement between the two
companies continues a broad relationship between British Airways
and the wider Sabre Holdings organization. In addition to
participation in the Sabre GDS, British Airways also uses
decision-support technology from Sabre Airline Solutions to
optimize its flight scheduling, resource management and daily
flight operations. About Sabre Travel Network Sabre Travel Network,
a Sabre Holdings company, provides access to the world's leading
global distribution system (GDS). The Sabre GDS is a ready-built
efficient marketplace that connects suppliers, including hundreds
of airlines and thousands of hotels, with more than 50,000 travel
agency locations. Suppliers get access through one single
connection; travel agents get real time access to thousands of
travel products from multiple suppliers through one source
integrated into their businesses; consumers get access to a global
supermarket of the world's greatest travel possibilities Key brands
of Sabre Travel Network include GetThere, the leading Web-based
corporate travel reservation technology, and Jurni Network, the
unique leisure travel agency consortium that enables members to
sell more products from preferred travel suppliers using
sophisticated market intelligence. Sabre Holdings (NYSE:TSG)
connects people with the world�s greatest travel possibilities by
retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre
Holdings is available at http://www.sabre-holdings.com.
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