TORONTO, Oct. 10, 2017 /CNW/ - The Stars Group Inc. today
announced the launch of PokerStars Power Up, an innovative new
variant of online poker that combines the competitiveness and
strategy of traditional poker with the thrills and excitement of
modern video games. PokerStars Power Up features specially designed
graphics that bring the game to life through immersive visual and
audio effects and multiple avatars with rich personas and
backstories.
PokerStars Power Up is the latest innovation from The Stars
Group and was created by its in-house game development team in
collaboration with skilled poker and professional eSports players.
The game delivers an engaging user experience within a futuristic,
immersive competition that brings exciting twists and special
powers to players within the context of a traditional poker
tournament.
PokerStars Power Up, which will roll out across PokerStars .NET,
.EU, .COM and .UK sites throughout the week, is based on a No Limit
Hold'em Poker Sit & Go format with three players facing off
across an agreed upon buy-in stake of $1, $3,
$7 or $15. While players start with the same amount of
poker chips and are dealt two poker cards each hand as usual, they
also start with two randomly selected powers. These powers - such
as 'Clone', 'Intel', 'Disintegrate' and 'Scanner' – are reloaded
throughout the game and can be used to rapidly change the flow of
the match. Each power contributes to a visceral gaming experience
by allowing players to, among other things, receive a copy of the
last power played, peek at the deck, eliminate a card, and force an
opponent to reveal a card.
Adding yet another element of strategy to the game, each power
uses 'energy'. This means that players must strategically
manage their energy levels so they can use their powers when it
matters the most.
"Poker has maintained its popularity for nearly two centuries
because it has evolved with the times. PokerStars Power Up
continues this evolution by providing a modern twist on traditional
poker that we believe will be exciting to not only poker players,
but to a broad spectrum of gamers as well," said Chief Executive
Officer Rafi Ashkenazi. "We've been
encouraged by the reaction during alpha testing in July and August
and are optimistic that PokerStars Power Up will introduce poker to
a new generation of mobile gamers, excite current players and help
reconnect with less active or former players."
To see PokerStars Power Up in action, visit:
http://www.starsgroup.com/press-center/multimedia
About The Stars Group
The Stars Group is a leading provider of technology-based
products and services in the global gaming and interactive
entertainment industries. Through its Stars Interactive Group
gaming division, The Stars Group ultimately owns gaming and related
consumer businesses and brands, including PokerStars, PokerStars
Casino, BetStars, Full Tilt, StarsDraft, and the PokerStars
Championship, PokerStars Festival, PokerStars Caribbean Adventure
and PokerStars MEGASTACK live poker tour brands (incorporating
aspects of the European Poker Tour, Latin American Poker Tour and
the Asia Pacific Poker Tour). These brands together have more than
113 million registered customers globally and collectively form the
largest poker business in the world, comprising online poker games
and tournaments, sponsored live poker competitions, marketing
arrangements for branded poker rooms in popular casinos in major
cities around the world, and poker programming and content created
for television and online audiences. The Stars Group, through
certain of these brands, also offers non-poker gaming products,
including casino, sportsbook and daily fantasy sports. The Stars
Group, through certain of its subsidiaries, is licensed or approved
to offer, or offers under third party licenses or approvals, its
products and services in various jurisdictions throughout the
world, including in Europe, both
within and outside of the European Union, the Americas and
elsewhere. In particular, PokerStars is the world's most licensed
online gaming brand, holding licenses or related operating
approvals in 17 jurisdictions.
Cautionary Note Regarding Forward Looking Statements and
Other Information
This news release may contain
forward-looking statements and information within the meaning of
applicable securities laws. Forward-looking statements can, but may
not always, be identified by the use of words such as "anticipate",
"plan", "continue", "estimate", "expect", "may", "will", "intend",
"could", "might", "would", "should", "believe", and similar
references to future periods or the negatives of these words and
expressions. These statements are based on management's current
expectations and are subject to a number of risks, uncertainties,
and assumptions. There can be no assurance that actual results will
not differ materially from those expressed or implied in
forward-looking statements. Undue reliance should not be placed on
forward-looking statements. Please refer to The Stars Group's
most recent annual information form and annual and interim
financial statements and management's discussion and analysis
for more information about the factors, assumptions and risks that
may apply to The Star's Group's forward-looking statements.
Each forward-looking statement speaks only as of the date hereof,
and The Stars Group undertakes no obligation to correct or update
any forward-looking statement, whether as a result of new
information, future events or otherwise, except as required by
applicable law.
SOURCE The Stars Group Inc.