TechTarget Recognized in B2B Marketing & Sales Data Providers Landscape Report by Independent Research Firm
20 October 2023 - 5:23AM
Business Wire
Research states that B2B marketing and sales data providers
offer comprehensive data, insights, and data management services to
optimize marketing & sales efficiency and effectiveness
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
it has been recognized by Forrester Research in its recent research
report, “The Marketing And Sales Data Providers For B2B Landscape,
Q4 2023”. TechTarget is a notable vendor in the report, which
states that B2B marketing and sales data providers are “solutions
that offer comprehensive data, insights, and data management
services to optimize marketing and sales efficiency and
effectiveness.” The report includes information about the following
core business scenarios for this market: account database
acquisition; contact database acquisition; data hygiene and
enrichment; and sales prospecting. These are the business scenarios
that buyers most frequently seek and that they expect B2B marketing
and sales data providers to address. Additionally, Forrester asked
each vendor included in the Landscape to select the top business
scenarios for which clients select them and from there determined
which are the extended business scenarios that highlight
differentiation among the vendors. Tech Target selected target
market definition and sizing, ideal customer profiling, and
territory planning as top reasons clients work with them out of
those extended business scenarios.
“Precise, actionable data is the lifeblood of TechTarget’s
business. Our customers’ marketing and sales teams rely on it every
day to power more intelligent decision making,” said Michael
Cotoia, Chief Executive Officer, TechTarget. “To us, this
recognition reflects the significant outcomes that our clients see
when they leverage TechTarget’s unique combination of
market-leading intent data and marketing & sales engagement
solutions.”
According to The Marketing And Sales Data Providers For B2B
Landscape, Q4 2023: “Leaders expect much more from their primary
data provider than lists.” They implement B2B marketing and sales
data providers to help them:
- “Build and enhance the addressable market database...
- Improve target market definition and ideal customer profiles…
[and]
- Increase both the effectiveness and efficiency of marketing and
sales interactions”
Utilizing TechTarget’s unique intent data available within its
proprietary Priority EngineTM platform, marketing and sales teams
can get direct access to powerfully valuable audiences in their
target market. This is a uniquely concentrated population of
enterprise tech buying teams who are actively researching purchase
solutions on the TechTarget network. Access to this data enables
clients to uncover and understand significant demand volumes – at
the individual person-level – often not previously visible to them
at all. The actionable insights available in the platform, combined
with TechTarget’s expansive suite of marketing & sales
services, allow clients to effectively engage the right buyers in a
more natural and expected buying-relevant context.
Being named among notable vendors in Forrester’s Marketing And
Sales Data Providers For B2B Landscape report is the latest
industry recognition for TechTarget’s data offerings. The Company
was also recently named a leader in The Forrester Wave™: B2B Intent
Data Providers, Q2 2023 and in June, its Priority Engine intent
platform also won (2) 2023 CODiE Awards for Best Sales &
Marketing Intelligence Solution and Best Marketing Solution.
For more information on TechTarget Priority Engine and
TechTarget’s proprietary intent data, visit
www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231019583347/en/
Media Inquiries Garrett Mann Vice President of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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