TechTarget Launches IntentMail AI to Improve B2B Sales Efficiency and Yields Using Personalization Fueled by Market-Leading Prospect-Level Intent
08 November 2023 - 5:14AM
Business Wire
Major update to TechTarget’s Priority Engine intent data
insight and activation platform is the first release in the
Company’s Personalize Assist portfolio of offerings
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has launched IntentMail AITM, a new feature within its Priority
EngineTM platform that allows B2B sellers to quickly and easily
create highly personalized business-relevant email messaging. The
level of targeting and messaging precision possible with this
feature is only achievable because the AI involved is continuously
trained using TechTarget’s unique and proprietary opt-in
Prospect-Level IntentTM insights. Unlike other offerings recently
reaching the market, only IntentMail AI combines recent, relevant
account information together with deep insights on what the
specific targeted recipient has been actually researching on
TechTarget’s global publishing network. As such, IntentMail AI will
not only help drastically reduce the time it takes for sales teams
to more effectively personalize outbound outreach, it stands to
dramatically increase conversion.
IntentMail AI is the first offering in TechTarget Personalize
AssistTM, a new suite of functionality the Company will be
releasing over the next year. The focus of these solutions is on
assisting the various members of enterprise tech company
go-to-market organizations in improving message relevance while
decreasing the effort required to create them.
“According to the recent session featuring Forrester at
TechTarget’s Reach Virtual Summit, 3 Ways AI is Revolutionizing
Sales, currently only 23% of a sellers time is actually spent
selling, down significantly from Pre-COVID levels,” said Mike
Cotoia, Chief Executive Officer, TechTarget. “We are committed to
developing solutions like IntentMail AI to help efficiently fuel
the relevance and precision necessary for improved outcomes.”
Currently in Beta release with more than 500 sales users,
IntentMail AI will be fully available to all Priority Engine
customers as of December 2023. Early results with trial customers
have been exciting. As related by Andy Briney, Chief Product
Officer, TechTarget, "Our early adopters are on pace to use this
feature thousands of times this month, saving them countless hours
of work hand-crafting their own emails. Select users report that
we've dropped the time required to relevantly message a prospect
from 10 minutes down to 45 seconds. When we roll out this feature
to all our clients, we're expecting them to see immediate
improvement in opportunity creation and revenue productivity."
Early feedback from sales users at our customers has been very
positive:
- “We’re impressed so far. This is a game changer for sales reps,
especially BDRs.” – Application Performance and Security
Vendor
- "I haven't ever used a tool that can write emails for me and
tell me exactly what a prospect is researching around. I see a lot
of value here.” - Enterprise Cloud Communications vendor
- "Everyone's trying to better their tools and become the best
intent platform, but I think you guys nailed it with this.” –
Enterprise Integration Technology vendor
IntentMail AI depends on TechTarget’s uniquely powerful intent
data as its proprietary fuel. This precise data is only possible
because of the continuous buyer engagement generated by original
decision-support content exclusively available on TechTarget’s
network of 150 enterprise technology-specific websites. Because the
content is built to aid decision-making during B2B buyers’
journeys, and because it is delivered in a buying-centric context,
the data and messaging derived more accurately addresses what each
individual buyer in a journey personally cares about. The data
itself enables client marketing and sales teams to precisely target
the right people in active buying centers in the most relevant
context possible. And now, they are able to message relevantly − to
personalize in business-relevant ways − much more easily. In
addition to new functionality like IntentMail AI within Priority
Engine, to drive efficiency and effectiveness wherever possible,
TechTarget is laser-focused on rapidly and responsibly infusing AI
into the many other services and solutions its clients depend on
for their go-to-market efforts.
To get more information on TechTarget Priority Engine with
IntentMail AI, click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine,
Prospect-Level Intent, IntentMail AI and Personalize Assist are all
trademarks of TechTarget. All other trademarks are the property of
their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231107469656/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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