Visteon Brings High Perceptual Quality with Advanced Cockpit Display Technology to CES® 2022
06 January 2022 - 12:07AM
Visteon (NASDAQ: VC), a global technology company serving the
mobility industry, will showcase its advanced display technology at
CES® 2022 among an array of innovations that provide a superior
user experience for driver information and in-vehicle infotainment.
Visteon’s advanced display technology brings to vehicles the
same kind of image quality consumers enjoy on their smartphones,
televisions and other electronic devices. The company’s proprietary
and patent-pending technology delivers screens in all shapes and
sizes to provide occupants with exceptional optical performance
while meeting challenging automotive requirements.
“As mass-market vehicles start to offer 12-inch or larger
displays with touch capability, premium and luxury OEMs are looking
to differentiate their cockpits with more advanced display
solutions,” said Sachin Lawande, president and CEO for Visteon.
“Our capabilities in the design and manufacture of large, complex
displays is state-of-the-art, especially in curved lens and in
optical bonding of the different components.”
Advanced Display Technology enables the Smart
Cockpit
Visteon is the leader in bringing advanced display technologies
that deliver high perceptual quality to an automaker’s cockpit.
These solutions provide automakers with options in terms of styling
and layout required for the smart cockpit of new vehicles. Large
displays, multiple and complex displays and optical bonding of
complex display configurations bring the digital experience to the
entire vehicle cockpit. Scalable end-to-end integration features
low power consumption at market-leading levels are the result of
Visteon’s complete solution development.
Among the in-house developed display technologies featured at
CES are:
- TrueColor image
enhancement provides optimal visibility of HMI for all
ambient light conditions, thereby improving legibility and safety.
Harsh sunlight conditions in an automotive environment can make it
difficult for drivers and passengers to see what is being displayed
in the cockpit. Visteon’s TrueColor™, however, uses in-house
developed technology to preserve image quality in no matter what
kind of external lighting conditions a vehicle might
encounter.
- Active privacy display
technology: As the industry works to extend the digital
cockpit experiences to vehicle passengers, the need to guard
against driver distraction increases. Visteon’s patent-pending
in-house active privacy technology automatically activates a
privacy mode through a switchable viewing angle of content being
displayed on passenger information systems to restrict what drivers
can see.These features are actively controlled so the content
visible to the driver is situationally based. For example, display
content visible to the driver would differ depending on the
direction of travel or if the vehicle was in park or reverse.
Minimizing driver distraction leads to safer driving experiences,
and helps meet regulatory standards.
- Full-array local
dimming improves contrast ratio at a more affordable price
than premium solutions, and provides significant reductions in
power consumption. This technology leads to high perceptual quality
in affordable displays that use less power. Visteon’s expertise in
both optics and algorithms enables it to excel in this technology
category.
- AI-powered low light
enhancement improves the image quality of camera feeds at
dusk and at night. Traditional methods of low-light enhancement
such as gamma correction and white balance distort color and image
quality. Visteon uses an AI-based neural network to optimize color
and brightness of camera feeds and ensure objects being displayed
can be easily seen by the driver and reacted to if necessary.
- MicroZone™ is the
first-of-its-kind display solution to address industry demand for a
high-quality display that delivers a premium experience, while
meeting stringent automotive environmental reliability
requirements. MicroZone™ is an innovative choice beyond OLED for
automotive applications. It provides automakers a high-dynamic
range display solution with a longer lifespan and low-power
consumption and lower cost than OLED systems. Based on mature LCD
technology, microZone™ is considered the first automotive display
to achieve superior optical performance without sacrificing vehicle
reliability, having passed rigorous automotive qualification
requirements.MicroZone™ made its public debut at CES 2020. In 2021,
a North American automaker announced its plans to use microZone for
a multi-display system featured in multiple premium and performance
vehicle models in 2024.
- A unique avatar display
concept based on in-house design will be shown as an
example of how digital holography can serve as a virtual assistant
and improve safety by reducing driver distraction. As digital
assistants become more standard and accepted in the consumer
electronics market, Visteon is exploring innovations that can bring
that same level of functionality to the cockpit to help improve
safety and engagement between the driver and a vehicle’s
information system.
All of these advanced display technologies employ power
consumption significantly lower than any other automotive display
technology currently available to help support the growth of the EV
market.
Likewise, Visteon supports the layout and styling requirements
of modern cockpit displays with unique display manufacturing
capabilities featuring state-of-the-art liquid optical and
structural bonding solutions. The industry’s trend toward large and
multi-display environments means a need for them to be curved to
conform to the contours of the interior. While important for
improving safety and the user experience, large, curved and
multi-displays also enhance a vehicle’s design aesthetic.
“A display is also the art piece that communicates the vehicle
interior’s identity,” said Qais Sharif, vice president of Global
Display Product Lines for Visteon. “Well-executed integration of
technology in the cockpit can do a great deal to advance the public
image of the vehicle.”
Visteon’s advanced display technology will be part of its
connected and electric innovation story at CES where it marks its
22nd year as a CES exhibitor. The Visteon team will host
participants at its new CES 2022 home, the Paris Hotel Las Vegas
Meeting and Convention Space, on Jan. 5-7, 2022.
About VisteonVisteon is a global technology
company serving the mobility industry, dedicated to creating a more
enjoyable, connected, and safe driving experience. The company’s
platforms leverage proven, scalable hardware and software solutions
that enable the digital, electric, and autonomous evolution of our
global automotive customers. Visteon products align with key
industry trends and include digital instrument clusters, displays,
Android-based infotainment systems, domain controllers, advanced
driver assistance systems (ADAS) and battery management systems.
Visteon reported net sales of approximately $2.5 billion and booked
$4.6 billion of new business in 2020. Learn more at
https://www.visteon.com/newsroom/.
Visteon Contacts:
Media:Dave
Barthmuss805-660-1914dave.barthmuss@visteon.com
Investors:Kris
Doyle201-247-3050kdoyle@visteon.com
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