Viacom NEXT and Gentle Manhands Present Chocolate -- A Joyful and Award-Winning VR Music Experience, Available Today
18 August 2017 - 3:21AM
Business Wire
The Colorful VR Musical Trip Optimized for
SUBPAC Is Out Now for the HTC Vive and Oculus Rift
The award-winning Virtual Reality music video experience
Chocolate, featuring adorable chrome cats shooting from your robot
hands and meowing to the music launches today for the Oculus Rift
and HTC Vive platforms. Presented by executive producers Viacom
NEXT, the emerging technology group at Viacom and created by Gentle
Manhands, the VR studio founded by Director Tyler Hurd, creator of
renowned, award-winning VR experiences Old Friend and BUTTS,
Chocolate is now available for special launch pricing of $1.99 on
Steam and on Oculus Rift. Starting August 24th, Chocolate will be
available for $2.99.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170817005836/en/
Courtesy of Tyler Hurd & Viacom
NEXT
This eye-popping, chrome-cat and champagne-filled video is a
joyful celebration of bliss set to the song of the same name,
Chocolate by Giraffage, electronic music producer. In this
cat-centric ritual, you are a robot god shooting cute chrome cats
from robot hands while dancing to the beat of the music, providing
a tribe of people their precious resource, cute little kitties.
Check out the trailer at: thechocolatevr.com.
“In Chocolate, the world you’re in is the music. The hope is
that folks will lose themselves in that world and revert back to
childlike feelings of giddiness and joy from all the sparkly
colorful bits. And also get that feeling one gets from admiring
cute lil kitties as they come out of your robot hands,” said Tyler
Hurd, director and Gentle Manhands founder.
“As part of our hands-on collaborative focus in VR, we’ve
enjoyed working with Gentle Manhands who are at the forefront of
designing experiences that elicit wonder and joy. We have brought
Chocolate to dozens of events and venues around the world, from
Sundance to SXSW and we are excited that people can now enjoy it in
comfort of their own home,” said Chaki Ng, SVP Viacom NEXT.
“Chocolate represents only the beginning of many more Viacom NEXT
interactive music experiences across different realities.”
Chocolate is one of the first VR experiences to be part of the
SUBPAC Optimized™ program, indicating that it has been optimized
for a full-body experience. “It’s increasingly difficult to find
something that elicits instant, unbridled elation. Chocolate does
just that. We at SUBPAC cannot wait to see what Gentle Manhands
come up with next,” said Zach Jaffe, VP of Business Development,
SUBPAC.
About Viacom NEXT
Viacom NEXT (viacomnext.com) is working on the future of
entertainment. We explore, prototype and commission novel projects
for our brands (which include MTV, Nickelodeon, Comedy Central,
Paramount Pictures and BET). Our partners include startups,
academics (e.g., MIT, CMU, and major NYC universities via the NYC
Media Lab) as well as creators, artists, and musicians. With a
focus on Virtual Reality, we are making room-scale interactive
music experiences, narrative worlds, games, and exploring
live-action capture techniques.
About Tyler Hurd, Director of Chocolate
and Gentle Manhands Founder
Tyler is an award-winning 3D Animator and Tech Artist exploring
the powerful emotional response of VR, and the joyful effect of
interacting with fun animated characters. After working at the
video game studio Double Fine Productions and freelancing in
advertising, Tyler combined his gaming and non-interactive
animation experience to enter the Virtual Reality world in 2014.
His short film BUTTS is widely recognized as the first animated
short film in VR. His solo animation project Old Friend, premiered
at Tribeca 2016 - a room-scale VR music video set to the song by
Future Islands which puts you as a wiggly puppet into an
overwhelmingly joyful psychedelic dance party.
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version on businesswire.com: http://www.businesswire.com/news/home/20170817005836/en/
PRESS:Plugged In PRHeather Sorensen,
503-841-0625heather@pluggedinpr.comorOonagh Morgan Hurst,
503-887-4345oonagh@pluggedinpr.com
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