Per Ericsson Named New Head of Volvo Event Management Golf
08 May 2008 - 9:12PM
Business Wire
Regulatory News: Per Ericsson has been named new manager of Volvo
(Nasdaq:VOLV) (STO:VOLVA) (STO:VOLVB) Event Management Golf,
succeeding Mel Pyatt, who has retired. Per Ericsson will assume his
position on June 1. Per Ericsson, 45, is a graduate economist and
has more than 20 years experience in leading positions within
events and media, including from the Swedish Exhibition Center in
Goteborg and the Carat media agency. He has also served as CEO of
Novamedia that, among other products, produces the Swedish TV game
shows Bingolotto and Postkodmiljonaren. "Few get the privilege of
working with the Volvo brand for a long-term positioning in which
golf is an important ingredient and there was no way to say no,"
says Per Ericsson. "Volvo's three main golf tournaments are truly
top-quality events that promote a strong brand. I am also a strong
fan of amateur golf and hope to further develop Volvo Amateur
Masters, which has enormous potential." Volvo's sponsoring within
golf involves the Volvo Masters, Volvo China Open, Volvo Masters of
Asia and Volvo Amateur Masters. Per Ericsson's golf handicap is 15.
This information was brought to you by Cision
http://newsroom.cision.com Regulatory News: Per Ericsson has been
named new manager of Volvo (Nasdaq:VOLV) (STO:VOLVA) (STO:VOLVB)
Event Management Golf, succeeding Mel Pyatt, who has retired. Per
Ericsson will assume his position on June 1. Per Ericsson, 45, is a
graduate economist and has more than 20 years experience in leading
positions within events and media, including from the Swedish
Exhibition Center in G�teborg and the Carat media agency. He has
also served as CEO of Novamedia that, among other products,
produces the Swedish TV game shows Bingolotto and
Postkodmiljon�ren. �Few get the privilege of working with the Volvo
brand for a long-term positioning in which golf is an important
ingredient and there was no way to say no,� says Per Ericsson.
�Volvo�s three main golf tournaments are truly top-quality events
that promote a strong brand. I am also a strong fan of amateur golf
and hope to further develop Volvo Amateur Masters, which has
enormous potential.� Volvo�s sponsoring within golf involves the
Volvo Masters, Volvo China Open, Volvo Masters of Asia and Volvo
Amateur Masters. Per Ericsson�s golf handicap is 15. This
information was brought to you by Cision http://newsroom.cision.com
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