The Stagwell (STGW) agency will develop, drive
omnichannel media innovation to elevate the brand
NEW
YORK, Aug. 30, 2023 /PRNewswire/ -- Global media
agency Assembly has been selected as the Media Agency of Record in
North America for Vera Bradley,
the iconic American bag and luggage lifestyle brand known for its
vibrant patterns and functional designs. Vera Bradley consolidated
media services to Assembly based on the agency's extensive media
expertise and market-leading technology. As such, Assembly will
oversee all media and data services to accelerate market share
based on the changing needs and behaviors of today's and tomorrow's
consumers.
Vera Bradley's decision to entrust Assembly with its media
underscores the agency's proven track record of delivering
exceptional results and driving growth for its clients.
"We are thrilled to announce our partnership with Vera Bradley
as their Media Agency of Record," said Valerie Davis, Assembly North America CEO. "Vera
Bradley is an iconic brand that resonates with a wide range of
consumers across generations, and we are committed to executing
innovative campaigns that capture the essence of their brand and
engage audiences across multiple platforms."
Vera Bradley, known for its distinctive quilted bags, luggage,
and colorful accessories, has consistently stood out for its
commitment to quality, creativity, and a strong sense of community.
With Assembly's expertise in strategic media planning, data-driven
insights, and its proprietary tech suite, the partnership is set to
infuse fresh energy into Vera Bradley's marketing initiatives.
"We are excited about the possibilities that our collaboration
with Assembly presents," said Alison
Hiatt, Chief Marketing Officer for Vera Bradley, Inc. "Their
reputation for delivering innovative and impactful campaigns aligns
perfectly with our vision for the future of the Vera Bradley brand.
We look forward to building meaningful and long-lasting connections
with consumers together."
The assignment is effective immediately.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing
data, talent, and technology together to find the change that fuels
growth for the best brands on the planet. Our approach connects
big, bold brand stories with integrated, global media capabilities
that deliver performance and drive large-scale business growth. Our
work is powered by our proprietary, in-house technology solution,
STAGE, and led by our global talent base of over 1,600 people
around the world. We're purpose-driven at our core and pioneers in
social and environmental impact in the agency world. Assembly is a
proud member of Stagwell, the challenger network built to transform
marketing. For more information, visit
assemblyglobal.com.
PRESS CONTACT:
Briana Comerford
Briana.Comerford@assemblyglobal.com
ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of
women's handbags, luggage and other travel items, fashion and home
accessories, and unique gifts. Founded in 1982 by friends
Barbara Bradley Baekgaard and
Patricia R. Miller, the brand is
known for its innovative designs, iconic patterns, and brilliant
colors that inspire and connect women unlike any other brand in the
global marketplace. Visit www.verabradley.com and follow
@verabradley to learn more.
Vera Bradley is a Vera Bradley, Inc. brand (Nasdaq: VRA).
CONTACTS
|
|
877-708-VERA
(8372)
|
Hunter PR for Vera
Bradley
|
Mediacontact@verabradley.com
|
verabradley@hunterpr.com
|
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SOURCE Stagwell Inc.