Visual Sciences' Technology Platform 5 Unveiled
10 May 2007 - 7:13AM
PR Newswire (US)
Leading Real-time Analytics Platform Provides Fast Answers to the
Hardest Data Questions SAN DIEGO, May 9 /PRNewswire-FirstCall/ --
Visual Sciences, Inc. (formerly known as WebSideStory, Inc.)
(NASDAQ:WSSI), a leading provider of real-time analytics
applications, today announced the general availability of its
Visual Sciences' Technology Platform 5(TM). Platform 5, a
tera-scale real-time analytics platform, harnesses the explosion of
data facing Visual Sciences clients with superior performance,
understandability, flexibility, granularity and scalability.
Platform 5 serves as the foundation for Visual Sciences'
industry-leading real-time analytics applications, including Visual
Site(R) and Visual Call(R), and is also used by Visual Sciences'
clients to quickly deploy real-time analytics solutions tailored to
their unique requirements. The real-time data wheel technology at
the core of Visual Sciences' Technology Platform 5 can provide
measurable benefits for any organization today that relies on data
cube-based on-line analytical processing solutions. Organizations
today are facing an explosion of data. For many enterprises, much
of this data comes from the increasing variety of ways that
customers interact and engage with their organizations, such as Web
sites, interactive voice response (IVR) systems and next-generation
points-of-sale. This explosion is outrunning the capability of
organizations to make sense of the data at the same time that
executives are mandating that their organizations become real-time
enterprises. Keeping up with the growing stream of real-time
customer data is only one aspect of the problem -- the ability to
answer questions posed by executive management in real-time from
the growing base of historical customer data is equally daunting
for most organizations. Conventional business intelligence
solutions that use a cube-based approach to on-line analytical
processing cannot cope with the volume or complexity of the
customer data being created and stored. In contrast, the Visual
Sciences' Platform delivers two breakthrough technologies for large
dataset analytics: a real-time analytics engine that eliminates the
overhead and data loss of data cubes; and an interactive data
visualization interface that enables direct interrogation,
exploration and the rapid understanding of both broad trends and
granular details in the data. "The real-time analytics engine in
Platform 5 represents an entirely different approach to the
analysis of streaming and stored data," said Jim MacIntyre, chief
executive officer of Visual Sciences. "The data wheels technology
at the core of Platform 5 is a revolutionary departure from data
cube-based on-line analytical processing systems popular today.
Platform 5 allows users of Visual Sciences' real-time analytics
applications to interact with and explore the data in real-time
through the speed of its data access technology, to incorporate
real-time data on a continuous basis without the periodic batch
processing typical of cube-based solutions, to summarize the data
while at the same time allowing the drill-down to detail, to
explore for correlation in thousands of customers or other data
dimensions while calculating new results for segmented business
metrics on the fly, and to integrate new data sources quickly as
business needs dictate." The capabilities delivered in Platform 5
reinforce the company's mission: to help organizations optimize
their businesses by delivering fast answers to hard questions.
Platform 5 delivers parallel data processing and integration, as
well as innovative multi-dimensional analysis capabilities that
allow the creation and update of very large numbers of related data
dimensions on an ongoing, real-time basis. Platform 5, the 5.0
version of the Visual Sciences' Technology Platform, adds
significant new features and benefits to its industry leading
real-time analytics application platform. All Visual Site, Visual
Call, Visual Mail(TM) and other Visual Sciences' application
clients will gain the features added in Platform 5 when they update
their Platform 5 components (e.g., Visual Server, Visual
Workstation(R), etc.) and in some cases configure their system to
take advantage of such features. Platform 5 provides a number of
important features that are the result of its core technology and
forward-thinking architecture, including the following features: *
Performance. Platform 5 installations will typically experience a
two to eight times improvement in query speeds over Platform 4
installations depending upon the hardware platform used in the
deployment. Platform 4 was already the fastest commercially
available real-time analytics platform. In addition, enhanced
system diagnostics and performance reporting enable system
administrators and data architects to see how data is being
processed from start to finish in a single location to help with
further performance optimization of operational systems. *
Usability. Platform 5 has added multi-lingual support and can
display any foreign language. A simple to use natural language
segmentation filter editor has been added allowing segments to be
defined in editable natural language statements. In addition, an
easy-to-use interactive analysis tool has been added to the
platform to significantly shorten the time required to do certain
types of forensic drill down analysis. * Scalability. Platform 5
leverages 64-bit hardware and also remains available in a 32-bit
server version. The 64-bit Visual Server version allows the use of
32GB of RAM, enabling the system to support even larger numbers of
simultaneous users. Platform 5 can scale to tens of terabytes on
commodity computer hardware. * Granularity. Platform 5 allows even
the largest data dimensions to be loaded without truncation or
loss. This breakthrough Visual Sciences' technology allows for
efficient storage and processing of dimensions with a large number
of elements (e.g., campaigns, pages, etc.). These dimensions may
hold millions or billions of elements without truncation or
"roll-off," allowing users to drill down to any level of
granularity, for instance to an individual customer. * Flexibility.
Platform 5 allows administrators to design visualizations with
their own data schemas quickly and easily. The open schema is
displayed in easy-to-understand visualizations so that end-users
can understand the structure of the data they are analyzing.
Flexible time dimensions allow multiple time scales within the same
Platform 5 dataset allowing analysis time to match custom
organizational time related rules. In addition, users gain the
flexibility to run Visual Workstation on almost any modern notebook
or laptop computer, enabling wider distribution within
organizations and eliminating the need to purchase new equipment.
Visual Sciences Platform 5 is now shipping for new licensees and is
available to current licensees as part of their on-demand service
subscription or software maintenance agreement. About Visual
Sciences Founded in 1996, Visual Sciences, Inc. (formerly known as
WebSideStory, Inc.) (NASDAQ:WSSI) is a leading provider of
real-time analytics applications. The company's analytics
applications, based on its patent pending on-demand service and
software platform, enable fast and detailed analytics on large
volumes of streaming and stored data. More than 1,570 enterprises
worldwide rely on the answers delivered by these applications to
provide them with actionable intelligence to optimize their
business operations. The company provides real-time analytics
applications for Web sites, contact centers, retail points-of-sale,
messaging systems and the intelligence community. Visual Sciences
flexible technology platform, Visual Sciences Technology Platform
5(TM), allows the company to rapidly introduce tailored solutions
to meet its clients' needs. Visual Sciences is headquartered in San
Diego, Calif., and has East Coast offices in Herndon, Virginia and
European headquarters in Amsterdam, The Netherlands. For more
information, contact Visual Sciences. Voice: 858.546.0040. Fax:
858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego,
CA 92121. Web site: http://www.visualsciences.com/. Visual Sciences
is a registered trademark of Visual Sciences, Inc. Forward-Looking
Statements Statements in this press release that are not a
description of historical facts are forward-looking statements. You
should not regard any forward- looking statement as a
representation by Visual Sciences that any of its plans will be
achieved. Actual results may differ materially from those set forth
in this release due to the risks and uncertainties inherent in
Visual Sciences' business, including, without limitation: Visual
Sciences' reliance on its Web analytics services for the majority
of its revenue; blocking or erasing of cookies or limitations on
the company's ability to use cookies; Visual Sciences' limited
experience with customer intelligence applications beyond Web
analytics; the risks associated with integrating the operations and
products of acquired companies with those of Visual Sciences;
privacy concerns and laws or other domestic or foreign regulations
that may subject Visual Sciences to litigation or limit the
company's ability to collect and use Internet user information;
Visual Sciences' ability to defend itself against claims of patent
infringement alleged by NetRatings, Inc.; Visual Sciences' ongoing
ability to protect its own intellectual property rights and to
avoid violating the intellectual property rights of third parties;
the highly competitive markets in which the company operates that
could make it difficult for Visual Sciences to acquire and retain
customers; the risk that Visual Sciences' customers fail to renew
their agreements; the risks associated with the company's
indebtedness, including the risk of non-compliance with the
covenants in the company's credit facility; the risk that Visual
Sciences' services may become obsolete in a market with rapidly
changing technology and industry standards; the risks associated
with renaming the company and undertaking related branding
activities; and other risks described in Visual Sciences'
Securities and Exchange Commission filings, including the company's
annual report on Form 10-K for the year ended December 31, 2006 and
quarterly reports on Form 10-Q. Do not place undue reliance on
these forward-looking statements which speak only as of the date of
this news release. All forward-looking statements are qualified in
their entirety by this cautionary statement, and Visual Sciences
undertakes no obligation to revise or update this news release to
reflect events or circumstances after the date of this news
release. DATASOURCE: WebSideStory, Inc. CONTACT: Liya Sharif, , or
Patty Ladegaard, , both of Townsend Inc., +1-858-457-4888, for
Visual Sciences
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