CAMBRIDGE, Mass., March 4, 2013 /PRNewswire/ -- Zipcar, Inc.
(Nasdaq: ZIP), the world's leading car sharing network, today
announced that Brian Harrington has
joined its management team as executive vice president/chief
marketing officer to lead the company's global marketing efforts.
Based in Zipcar's Cambridge,
Mass. office, Harrington will be responsible for overseeing
Zipcar's marketing organization, including member acquisition,
global brand building, social media, public relations and
delivering new innovative products and services to further enhance
the Zipcar member experience. He will report directly to
Scott Griffith, Zipcar chairman and
CEO.
(Photo: http://photos.prnewswire.com/prnh/20130304/NE69898)
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)
"I'm thrilled to welcome Brian as our new Chief Marketing
Officer," said Griffith. "His deep experience will be a huge asset
to Zipcar and his role is key as we expand our offerings and build
a global mobility network. Brian has a bold vision for the
future of the brand and we're excited to have him join the Zipcar
leadership team."
Prior to joining the team at Zipcar, Harrington had his own
consultancy called Little Harbor Group and held leadership roles at
Boathouse, a brand communications agency, and I'm in!, a leisure
travel website which he co-founded. He was a member of the
founding executive teams of Upromise and Connection to eBay, and
held senior roles in sales and marketing at EF Education.
Earlier in his career he worked in global marketing for Sheraton
Hotels and for Hill, Holliday Advertising.
"I am very excited to work with such a talented, motivated and
innovative team here at Zipcar to further expand our market reach
and deliver value-enhancing member programs. The Zipcar brand
helps define and enable urban mobility, and I look forward to
growing our member base and enhancing our service offerings in 2013
and beyond," said Harrington.
Harrington holds a Bachelor of Science degree from Boston College, as well as an MBA from the
University of Notre Dame.
About Zipcar
Zipcar is the world's leading car
sharing network with more than 777,000 members and nearly 10,000 in
urban areas and college campuses throughout the United States, Canada, the United
Kingdom and Spain. Zipcar
offers more than 30 makes and models of self-service vehicles by
the hour or day to residents and businesses looking for an
alternative to the high costs and hassles of owning a car. More
information is available at www.zipcar.com. Photos and b-roll
footage are available for media purposes at
www.zipcar.mediaroom.com.
ZIP-G
SOURCE Zipcar, Inc.
