Red Sox, CVS Announce New Partnership
09 April 2005 - 6:32AM
PR Newswire (US)
Red Sox, CVS Announce New Partnership "Official Pharmacy of the Red
Sox" to present Fenway Park Family Section while partnering with
Red Sox on community endeavors BOSTON, April 8 /PRNewswire/ -- The
Boston Red Sox and CVS Pharmacy have announced a comprehensive
marketing agreement that highlights their shared commitment to
families and communities. Senior Vice President/Sales and Marketing
Sam Kennedy made the announcement. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050408/NEF016) "This is a
unique, wide-ranging partnership," Kennedy said. "Beyond CVS
receiving tremendous visibility inside the ballpark, the part of
the package we are most excited about is the commitment CVS has
demonstrated to the youth of New England through the community
outreach programs in this agreement." "We are delighted to support
our local champions and align ourselves with an organization that
holds the same values for community appreciation and involvement,"
said Eileen Howard Dunn, Vice President of Corporate Communications
and Corporate Philanthropy for CVS. "We believe this partnership
has all of the components of a winning team and it is a great way
to connect with our customers throughout New England." Through the
partnership, Woonsocket, RI-based CVS will be recognized as the
"Official Pharmacy of the Red Sox." CVS will receive naming rights
to the CVS Pharmacy Family Section (Sections 32 and 33 at Fenway
Park). CVS will distribute Family Section tickets for Red Sox home
games to New England community groups and non- profits, which will
bring more than 1,200 underprivileged children from the New England
area to the ballpark annually. CVS will receive signage on the
Left-Field Wall next to a new-in-2005 American League East Division
standings board on the Green Monster. The standings board continues
the Red Sox' effort to provide fans with more information during
games. In 2003, the club added pitchers and hitters boards in
center field and returned National League scores to the Left-Field
Wall. Additionally, CVS/pharmacy and the Red Sox created a
first-of-its-kind marketing program earlier this year through which
CVS became presenting sponsor of Red Sox Spring Training, a first
in Major League Baseball. Other highlights of the deal include: *
The "CVS Saves" charitable program through which CVS will make a
donation to Boston Children's Hospital for every save recorded by
the Red Sox bullpen at Fenway Park and every Red Sox home game that
goes into extra innings. The donations will support the hospital's
functional mobility clinic supporting children with disabilities. *
At 10 "CVS Hitting Clinics", over 150 New England children will
have the opportunity to receive instruction from Red Sox Hitting
Coach Ron "Papa Jack" Jackson. Each participant will receive a
ticket to that night's Red Sox game. * The "CVS Winning Inning"
promotion will give fans sitting in the CVS Family Section the
chance to receive a special Red Sox/CVS gift bag if a Red Sox
player hits the CVS sign on the Green Monster during the designated
inning. * Title sponsorship of the "Red Sox Report Presented by
CVS." The show, which airs year-round every Sunday night at 10:30
on UPN-38, recaps the Red Sox' week on and off the field. Editors'
Note: Photos are available via the Associated Press Photo Network
and on the Internet at Feature Photo Service's link through
http://www.newscom.com/. CVS is America's largest retail pharmacy,
operating more than 5,400 retail and specialty pharmacy stores in
36 states and the District of Columbia. With more than 40 years of
dynamic growth in the retail pharmacy industry, CVS is committed to
being the easiest pharmacy retailer for customers to use. CVS has
created innovative approaches to serve the healthcare needs of all
customers through its CVS/pharmacy stores; its online pharmacy,
CVS.com; and its pharmacy benefit management and specialty pharmacy
subsidiary, PharmaCare. General information about CVS is available
through the Investor Relations portion of the Company's website, at
http://investor.cvs.com/, as well as through the pressroom portion
of the Company's website, at http://www.cvs.com/pressroom. For more
information, contact Mike DeAngelis, CVS, 401-770-2645,
http://www.newscom.com/cgi-bin/prnh/20050408/NEF016
http://photoarchive.ap.org/ DATASOURCE: CVS/Pharmacy CONTACT: Mike
DeAngelis of CVS, +1-401-770-2645, Web site:
http://www.newscom.com/ http://www.cvs.com/pressroom
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