House Panel OKs Bill To Lower Volume On TV Commercials
09 October 2009 - 2:30AM
Dow Jones News
Lawmakers want TV broadcasters to turn down the volume during
commercial breaks, and they are calling on the Federal
Communications Commission to help.
A House panel on Thursday approved by a unanimous vote a bill
requiring the Federal Communications Commission to prohibit TV
commercials from being excessively loud.
"All of us have had the experience of enjoying a favorite
program only to find ourselves scrambling for the remote control at
the commercial break," said Rep. Rick Boucher, D-Va., who chairs
the House Energy and Commerce Telecommunications Subcommittee.
The idea is hard to resist, but difficult to mandate. "Many
different entities are responsible for producing and distributing
content consumers see and hear. Each element may be recorded and
provided at a different volume level," said Rep. Cliff Stearns,
R-Fla., the subcommittee's ranking Republican.
The bill, sponsored by Rep. Anna Eshoo, D-Calif., directs the
FCC to adopt a recommended volume standards from an industry
committee on digital television loudness.
TV stations, broadcasters, cable and satellite providers will
have one year after the FCC adopts the rule to purchase equipment
to modulate their broadcast volume under the bill. The bill
includes waivers for small stations and operators that can
demonstrate financial hardships.
Broadcasters say they are addressing the problem already. ABC,
NBC, CBS Corp. (CBS) and Fox are individually implementing policies
that attempt to control loud commercials.
ABC is owned by the Walt Disney Co. (DIS). NBC is a unit of
General Electric Co. (GE). Fox is owned by News Corp. (NWS), which
also owns Dow Jones Newswires.
The committee also approved a bill to prevent telephone scammers
from falsifying the name and phone number appearing on caller
ID.
The House has passed the measure several times, but the Senate
has yet to take up the legislation.
-By Fawn Johnson, Dow Jones Newswires; 202-862-9263;
fawn.johnson@dowjones.com