Nike and USA Track & Field Unveil 2004 Federation Uniforms
14 July 2004 - 11:01PM
PR Newswire (US)
Nike and USA Track & Field Unveil 2004 Federation Uniforms
SACRAMENTO, Calif., July 14 /PRNewswire/ -- Today, Nike and USA
Track & Field unveiled the 2004 federation uniforms at the 2004
U.S. Olympic Team Trials in Sacramento, California. Many of the
sport's top athletes were in attendance to reveal the uniforms that
will debut in Athens and be worn during the next four years of
competition. The collection, which includes the Nike Swift Suit,
Marathon Singlet and Unitards, feature a bold USA identity and the
colors of Red, White and Blue. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040714/SFW038-a ) (Photo:
http://www.newscom.com/cgi-bin/prnh/20040714/SFW038-b ) (Photo:
http://www.newscom.com/cgi-bin/prnh/20040714/SFW038-c ) (Logo:
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO ) During the
two-year design process, special attention was paid to zoned
aerodynamics, strategic seam placement, weight reduction,
thermoregulation, and articulated fit. "We believe apparel to be a
piece of equipment, not an accessory," said Jordan Wand, Nike
Global Director of the Advanced Innovation Team. "Apparel must not
only fit optimally so that it doesn't impede the athlete's maximum
performance, the design can actually make an athlete faster through
advanced materials, aerodynamic considerations and innovative
cooling technologies." The Nike Swift Suit was immortalized in 2000
when Cathy Freeman wore it to gold in Sydney in the 400m. Nike
Swift technology has since been applied to other sports such as
speed skating, cycling, rowing and swimming. The 2004 Swift Suit
for track and field is lighter, more breathable and most
importantly, faster. Much of the innovation developed for Nike
Swift technology has been used in each piece of the 2004 USA Track
and Field uniforms. The new Marathon Singlet uses Nike seamless
technology to minimize seams that might chafe over the course of
extended running periods. The Men's Short-Sleeved Unitard features
seaming that has been moved to the back of the garment for improved
aerodynamics and hems with a patented no-sew finish, in place of
seams, that fit snugly against the skin. Nike, Inc., based in
Beaverton, Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and
accessories; and Hurley International LLC, which designs, markets
and distributes action sports and youth lifestyle footwear, apparel
and accessories.
http://www.newscom.com/cgi-bin/prnh/20040714/SFW038-a
http://www.newscom.com/cgi-bin/prnh/20040714/SFW038-b
http://www.newscom.com/cgi-bin/prnh/20040714/SFW038-c
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/ DATASOURCE: Nike, Inc. CONTACT: Nate
Tobecksen of Nike, Inc., +1-917-208-4153, or Web site:
http://www.nikebiz.com/
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