Procter & Gamble Oral Care Presents the Pro-Health System
03 December 2009 - 1:00AM
PR Newswire (US)
The new 3-step system can get and keep you virtually plaque free
during the holiday season CINCINNATI, Dec. 2 /PRNewswire/ --
Procter & Gamble Oral Care unveiled how consumers can keep
their mouths healthy this holiday season at the 2009 Greater New
York Dental Meeting. With the new Crest Pro-Health system, a 3-step
oral hygiene regimen, consumers can be virtually plaque free
despite the decadent foods and festive over-indulgences of this
holiday season. To view the multimedia assets associated with this
release, please click:
http://multivu.prnewswire.com/mnr/crestprohealth/41425/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20091202/NY19566) "The sugary,
sticky qualities of many holiday treats can mean bad news for the
health of our teeth. But it's not just the sugar content of any
particular food that you should worry about," said Dr. Robert
Gerlach, DDS, MPH, Research Fellow, P&G Worldwide Clinical
Investigations. "The ability of a food to stick to teeth and the
longer it clings to teeth provides a long-lasting source of 'fuel'
for the bacteria in your mouth, allowing the bacteria to grow in
the plaque within your mouth, produce acid and cause enamel wear."
The result of oral care neglect can include bad breath - not the
most desirable thing during the holiday party season - but it
doesn't stop there. There are more serious outcomes such as tooth
decay and gum disease. The Pro-Health system consists of the
following products: -- Oral-B ProfessionalCare SmartSeries 5000
with SmartGuide -- Crest Pro-Health Toothpaste -- Crest Pro-Health
Rinse The coupling of mechanical action and chemical action enables
the Pro-Health system to get users virtually plaque free and helps
keep them virtually plaque free. The mechanical action, Oral-B's
oscillating-rotating technology, loosens and sweeps away plaque to
provide superior plaque removal benefits(1). Stabilized stannous
fluoride in Crest Pro-Health Toothpaste inhibits the metabolic
activity of destructive bacteria(2) and cetylpyridinium chloride
(CPC) in Crest Pro-Health Rinse inhibits the regrowth of plaque
biofilm(3) to provide the chemical action. In fact, twice daily use
of Crest Pro-Health Toothpaste and Rinse is proven to help prevent
plaque regrowth, all day and all night(4). For more information on
the Pro-Health system, please visit http://www.dentalcare.com/.
ABOUT CREST A trusted leader in oral health, Crest was the first
oral care brand to secure the ADA Seal of Acceptance for a
clinically proven fluoride toothpaste. Since first introducing
fluoride toothpaste 54 years ago, it is estimated that Crest has
helped prevent more than half a billion cavities in the United
States. Headquartered in Cincinnati, OH, Crest is owned and
distributed by Procter & Gamble. ABOUT ORAL-B Oral-B is the
worldwide leader in the over $5 billion brushing market. Part of
the Procter & Gamble Company, the brand includes manual and
power toothbrushes for children and adults, oral irrigators and
interdental products, such as dental floss. Oral-B manual
toothbrushes are used by more dentists than any other brand in the
U.S. and many international markets. ABOUT P&G Four billion
times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®,
Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®,
Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,
Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®
and Fusion®. The P&G community includes approximately 135,000
employees working in about 80 countries worldwide. Please visit
http://www.pg.com/ for the latest news and in-depth information
about P&G and its brands. 1. vs a manual toothbrush, Van der
Weijden GA et al. J Dent Res. 2006;85 (special issue B). Abstract
2266 2. Ramji N et al. Compend Educ Dent. 2005;26(suppl 1):19-28 3.
Albert-Kiszely A et al. J Clin Periodontal. 2007;34:658-667. 4.
single clinical result
http://www.newscom.com/cgi-bin/prnh/20091202/NY19566
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http://multivu.prnewswire.com/mnr/crestprohealth/41425DATASOURCE:
Procter & Gamble CONTACT: Robyn Ettinger, MS&L Worldwide, ,
+1-212-468-3984
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