Charmin(R) Teams Up With Broadway Cares to Offer Most-Sought-After 'Seats' on Broadway
29 December 2009 - 10:00PM
PR Newswire (US)
'Bathrooms over Broadway' is first-ever Broadway Show in a
bathroom; To Star Tony-Award-Nominated Christopher Sieber of 'Shrek
the Musical' NEW YORK, Dec. 29 /PRNewswire/ -- For tourists, local
New Yorkers and avid lovers-of-the-arts alike, the best "seats" on
Broadway this holiday season are in the Charmin Restrooms! Charmin®
has teamed up with non-profit Broadway Cares/Equity Fights AIDS to
present "Bathrooms over Broadway," the first-ever Broadway show in
a bathroom. The 10-15 minute "cheeky" musical production will take
place, free-of-charge, before a live audience at the Charmin
Restrooms on December 29 at 10:30 AM and will feature the thrilling
theatrics of several well-known Broadway stars, including "Shrek
the Musical's" Christopher Sieber. The one-time-only,
first-of-its-kind production will feature Charmin in the starring
"roll," with Broadway actors paying homage to the top-billing
toilet paper brand though a handful of show-stopping musical
numbers. Talented loo-loving thespians will sing and dance to
all-things-potty, taking the audience on various bathroom
adventures throughout New York City during the holiday season.
Musical numbers performed to the tune of familiar Broadway and hit
pop-culture songs, coupled with toilet-paper-fashioned props, are
guaranteed to "bring the house down." "For four consecutive years,
Charmin has been providing tourists and local New Yorkers with a
free, clean and family-friendly place to 'enjoy the go'," said
Jacques Hagopian, brand manager for Charmin. "Broadway is such a
popular attraction in New York City during the holiday season, we
thought there was no better way for visitors to 'enjoy the go' than
by bringing all the excitement of a Broadway musical to the
Restroom experience." In addition to Christopher Sieber, who was
nominated for a Tony Award for "Best Featured Actor in a Musical"
for his current role as Lord Farquaad in "Shrek the Musical," the
Charmin "Bathrooms over Broadway" potty-praising cast will feature
Broadway actors Maya Days, Marya Grandy, Bernard Dotson and Joy
Hermalyn. "The Go Team," five Charmin Ambassadors chosen to work at
the Charmin Restroom this holiday season for a $10,000 salary, and
the lovable Charmin Bears, appearing for the first time on
Broadway, will round out the talented cast. "I have performed on
many of the world's famous stages," said Broadway Cares Actor
Christopher Sieber, "but never before in a bathroom! We're thrilled
to have this opportunity to offer visitors to the Charmin Restrooms
the best live entertainment available in New York City during the
holidays." Charmin worked with non-profit partner Broadway
Cares/Equity Fights AIDS to develop the show's content and relied
on the non-profit's expertise to direct and cast the production.
Their mission is to mobilize the unique abilities within the
entertainment industry to mitigate the suffering of individuals
affected by HIV/AIDS. Since 2006, approximately 1.5 million
visitors have experienced the 20 clean, deluxe, ADA compliant,
family friendly and fully staffed restrooms that offer a highly
engaging and interactive Charmin experience with additional
luxuries like stroller parking, baby changing stations and seating
and family photo areas. Fun new features this year include a giant
toilet for photo-ops, digital graffiti wall, kids' toilet paper pit
and video "can-fessional" booth. The Restrooms are located at 1540
Broadway in Times Square between West 45th and West 46th streets
and are open to the public Sunday - Wednesday from 10AM to 9PM, and
Thursday - Saturday 10AM to 11PM through Thursday, December 31.
Just one level up from the Restrooms, the Duracell Smart Power Lab
invites guests to help power in a new decade - literally. Holiday
visitors pedal specially designed Power Rovers to generate energy
that is then captured and stored in batteries to light up the 2010
numerals when the Ball drops at midnight on New Year's Eve in Times
Square. Guests also have access to an array of Duracell Smart Power
products to charge their favorite mobile electronic devices and
play with the latest in gaming and charging technology. For more
information about the Charmin Restrooms, visit
http://www.enjoythego.com/. About Charmin Charmin has been
America's most popular toilet paper for more than 25 years. In the
U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong -
super premium two-ply toilet paper; Charmin Basic - a one-ply
toilet paper; Charmin Plus Lotion with Aloe & E; and Charmin
Freshmates - flushable wet wipes. For more information on Charmin,
visit http://www.charmin.com/. About Procter & Gamble [NYSE:
PG] Four billion times a day, P&G brands touch the lives of
people around the world. The company has one of the strongest
portfolios of trusted, quality, leadership brands, including
Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes
approximately 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com/ for the latest news and
in-depth information about P&G and its brands. DATASOURCE:
Charmin CONTACT: Charlotte Cavaretta of MS&L, +1-212-468-3590,
, or Laura Lewis of Procter & Gamble, +1-513-207-3918, Web
Site: http://www.charmin.com/
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