P&G Brands Partner With the Allstate Gospel Superfest to Create a Night of Music and Celebration!
06 January 2010 - 12:00AM
PR Newswire (US)
Featuring America's Top Names in the Gospel Music Industry
CINCINNATI, Jan. 5 /PRNewswire-FirstCall/ -- On January 9, 2010 the
Cintas Center at Xavier University will be filled with music and
celebration as the Allstate Gospel Superfest rolls into Cincinnati,
OH. In its 11th year, the Allstate Gospel Superfest, sponsored in
part by Procter & Gamble (P&G) brands Swiffer®, Mr. Clean®,
Bounty®, Charmin®, and Gain®, will bring together more than thirty
national acts for one night to celebrate with song and praise. This
year's event will be co-hosted by film and television stars Vivica
A. Fox and Flex Alexander and will introduce the first ever Horizon
Award, which will honor songstress, Mary Wynn of Detroit, as one of
the nation's most promising new voices. "I am honored to bring
together such a strong group of performers to showcase the message
of faith, hope and love for audiences across the U.S.," said Dr.
Bobby Cartwright, show founder and executive producer. "P&G is
thrilled to be a sponsor for the Gospel Superfest, which is a
must-stop on the gospel music events calendar," said Marchoe
Northern, P&G Swiffer brand manager. "For P&G, it is
important for us to support events and programs that celebrate the
rich culture of all of our consumers." The event will feature
thirty national acts including, Richard Smallwood, J. J. Hairston,
Jason Nelson, Ki Ki Sheard, The Whispers, Shirley Murdock, J. Moss,
21:03, Dorinda Clark Cole, James Jackson & Atlanta Praise,
Tonya Baker, Karen Clark Sheard, Ricky Dillard & New G, Keith
Wonderboy Johnson, James Fortune, Regina Belle, The CCC Step Team
of Brooklyn, NY, Vicky Winans, Professor Wilbur Belton & The
Ladweg Choir, Ernest Pugh, among others. About Gospel Superfest The
Allstate Gospel Superfest is one of the nation's largest TV
recordings in the field of urban-targeted- inspirational music and
entertainment. Founded in 1998, the show has maintained a
consistent presence in broadcast syndication for ten consecutive
years since the year 2000. Releasing five one-hour specials a year,
The Allstate Gospel Superfest is carried by major TV network
affiliated stations including ABC, CBS, NBC, FOX, CW, & MYTV.
The show is aired locally in Cincinnati on WXIX Fox 19. In domestic
syndication the series reached an unprecedented US TV household
coverage of over 90% in the years 2004, 2005, 2006, 2007 and 2008.
(Source Nielsen Media Research) Gospel Superfest TV programming
reaches millions of TV viewers annually via domestic syndication
and cable. The show is also carried on major Christian networks
including The Trinity Broadcasting Network (the world's largest)
and The Word Network which can be viewed on multiple cable carriers
and Direct TV. About Procter & Gamble Four billion times a day,
P&G brands touch the lives of people around the world. The
company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®,
Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®,
Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The
P&G community includes approximately 135,000 employees working
in about 80 countries worldwide. Please visit http://www.pg.com/
for the latest news and in-depth information about P&G and its
brands. About the Allstate Corporation The Allstate Corporation
(NYSE:ALL) is the nation's largest publicly held personal lines
insurer. Widely known through the "You're In Good Hands With
Allstate®" slogan, Allstate is reinventing protection and
retirement to help more than 17 million households insure what they
have today and better prepare for tomorrow. Consumers access
Allstate insurance products and services through Allstate agencies,
independent agencies, and Allstate exclusive financial
representatives in the U.S. and Canada, as well as via
http://www.allstate.com/ and 1-800 Allstate®. CONTACT: Meghan
McGurkin MS&L 212-468-4016 DATASOURCE: Procter & Gamble
CONTACT: Dewayne Guy of Procter & Gamble, +1-513-983-2086, ; or
Meghan McGurkin of MS&L, +1-212-468-4016, Web Site:
http://www.pg.com/
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