Gillette Goes Backstage in Music With New, Revealing Documentary Film Series Launching in January 2010
12 January 2010 - 4:59AM
PR Newswire (US)
will.i.am of the Black Eyed Peas, Tim McGraw, Mark Hoppus of
Blink-182 and Tyson Ritter of All-American Rejects Will Be Featured
in Gillette UNCUT Films Shot by Danny Clinch BOSTON, Jan. 11
/PRNewswire/ -- Gillette® [PG] today announced that it is
partnering with some of the world's most popular musicians to
produce Gillette UNCUT, an authentic digital documentary film
series which will make its world premiere in Los Angeles in late
January, 2010. Shot by renowned music filmmaker/photographer Danny
Clinch, the Gillette UNCUT films will provide fans with a rare
glimpse into the worlds of will.i.am of the Black Eyed Peas,
country superstar and actor Tim McGraw, Mark Hoppus of Blink-182
and the All-American Rejects featuring Tyson Ritter. "Music plays a
big part in the lives of young men," said Steve Fund, Gillette
Global Marketing Director. "Gillette UNCUT shows a side of artists
that's rarely, if ever, seen - going backstage to show how they
prepare, including styling and grooming, and the moments of doubt
they experience before taking the stage." The popular musicians
featured in the Gillette UNCUT film series are enjoying a
remarkable year. will.i.am and the Black Eyed Peas recently
received several GRAMMY nominations, including Record of The Year
and Album of The Year for THE E.N.D. McGraw currently has a Top Ten
hit on the country charts with "Southern Voice," and is co-starring
with Sandra Bullock in the motion picture hit, The Blind Side.
Hoppus and Blink-182 delighted millions of fans by reuniting this
summer, and the All-American Rejects recently completed a sold-out
concert tour across America. Clinch - who has filmed music
documentaries and music videos for iconic rock bands including
Bruce Springsteen & the E Street Band, Pearl Jam and The Foo
Fighters - has captured the stories behind this success in the
Gillette UNCUT series. Each Gillette UNCUT documentary film will be
unexpected and revealing - capturing the artists' thoughts and
feelings before taking the stage. The Gillette UNCUT campaign will
be supported by a broadcast television partnership with Fuse TV,
print ads in SPIN featuring the musicians, and online media
partnerships with SPIN.com, Pandora.com, Last.FM and YouTube.com.
Trailers of the films can be found at
http://www.shavelikearockstar.com/ In addition to the Gillette
UNCUT series, as part of the campaign Gillette will also launch
"Shave Like a Rock Star," a series of tongue-in-cheek shaving
tutorials hosted by each artist. "Shave Like a Rock Star" will be
integrated on Gillette's Web site in conjunction with the Gillette
UNCUT launch in late January. For photos, videos and more
information about Gillette grooming products or to check out the
latest Gillette advertisements, please visit
http://www.gilletteresourcecenter.com/. About P&G (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios
of trusted, quality, leadership brands, including Pampers®, Tide®,
Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®,
Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, and Braun®. The P&G community consists of over
135,000 employees working in over 80 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands. DATASOURCE: Gillette
CONTACT: Mike Norton of Gillette. +1-617-463-5777, ; or Doug
Piwinski, +1-310-854-4834, , or Enjoli Duval, +1-310-854-4832, ,
both of PMK*BNC, for Gillette Web Site:
http://www.gilletteresourcecenter.com/
http://www.shavelikearockstar.com/ http://www.pg.com/
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