HSINCHU, Aug. 26, 2019
/PRNewswire/ -- With great optimism about its smart field
business, AU Optronics Corp. ("AUO" or the "Company") (TAIEX: 2409;
NYSE: AUO) will participate in Touch Taiwan 2019 to showcase the
TARTAN display technology, which is capable of customized
low-volume and high-variety manufacturing, as well as a lineup of
diversified smart retail solutions. At Touch Taiwan, AUO will
demonstrate its hardware and software integrated capabilities in
exploring the Online-To-Offline retail opportunities.
TARTAN Display Technology will Showcase Customized
Flexibility
With the developing trend of smart
transportation and smart retail, displays with specialized sizes
have increased in demand due to various space constraints. With its
accumulated panel development capability and manufacturing
experiences as the foundation, AUO launches TARTAN display
technology. Different from general stretched displays cut from 16:9
LCD panels, TARTAN display technology implements native photomask
manufacturing processes which can maintain high quality and
stability, as well as being customizable in size according to
customers' requirements. In addition, AUO also offers specialized
industrial-grade displays which feature high brightness and
durability, wide temperature liquid crystal, 24/7 operation, and
low power consumption to support long lasting operations,
especially in harsh environments such as outdoors under strong
sunlight.
The TARTAN video wall to be presented at the exhibition is
comprised of stretched and square displays in various sizes from
28-inch to 48.5-inches. The LCD panels possess unique properties
including multiple sizes to accommodate different application
spaces and installation flexibility, which allows them to be placed
at station platforms and in train cars to display transportation
information and advertisements, or in retail stores and restaurants
to broadcast product and discount information. The new form-factor
displays yield better effectiveness in space usage and more
possibilities for innovative designs to enhance the passenger and
customer experience.
Intel® Smart Display Module to Realize
High-Performance Integrated Solutions
Digital signage has
become an essential and interactive communication medium in smart
retail, and the ubiquity of AI and IoT technology accelerates the
diverse applications of smart displays. AUO will present a complete
series of smart displays supporting the Intel® Smart
Display Module (Intel® SDM). A patented hybrid slot
design is compatible with both the SDM-S & SDM-L models. The
standard and small plug-in computing boards with powerful
processing power can be easily installed into the displays. Paired
with flexible designs including multi-gen Intel®
processor and scalable performance support, it brings together easy
installation, upgrade and maintenance.
Currently AUO offers the most complete lineup of displays
supporting Intel® SDM in the industry, covering digital
signage and video wall applications in various sizes from 32-inch
to 85-inches. At the exhibition, AUO will present an array of brand
new products, including 55-inch Full HD high brightness, 55-inch
UHD 4K, and 85-inch UHD 4K high brightness displays. The various display
solutions are all equipped with ultra high resolution, ultra high
brightness and high contrast ratio. The devices are integrated with
image recognition and interactive applications and incorporate a
variety of smart functions, thereby providing retailers with
All-in-One solutions to meet market demands.
Hardware and Software Integrated Solutions Generate New Smart
Retail Experiences
To extend its hardware value chain, AUO
acquired ComQi in 2018. ComQi is a global provider of cloud based
digital signage and customer engagement technologies. It is a
one-stop shop for hardware and software solutions and services to
meet retail objectives. Together AUO and ComQi provide
comprehensive smart integrated solutions to enhance precision
marketing, attracting more eyeballs by practicing attention
marketing.
ComQi manages thousands of multimedia players and over 25,000
display screens for clients across 34 countries around the world
with services deployed in fashion retailers, airport convenient
stores and duty-free shops, gas stations, hypermarkets, theme
parks, famous large sporting goods chains and more.
AUO's digital displays have ultra large size, UHD 4K high resolution, high brightness, stretched
type and integrated touch features to fulfill department store and
supermarket applications. AUO's smart retail solutions also allow
retailers to create better shopping experiences by providing for
interactive window displays with infrared radiation technology,
virtual fitting, RFID interactive showcase, digital menu boards,
smart shelf, mobile payment, and facial recognition.
The Store Takeover technology allows for customers to be engaged
interactively in fun ways when the sensor system triggers multiple
screens to show synchronized high quality images, creating a unique
and dazzling experience for shoppers. And when a shopper picks up
an item, Uplift technology begins to display detailed product
information on the screen behind the item. This powerful sales tool
increases product value and helps store associates introduce
products.
Facial recognition and analysis help retailers collect and
analyze customer attributes, traffic flow, and purchasing
behaviors. Suitable product and discount information are then
displayed on the digital signage according to different customer
age and gender groups to achieve precision marketing and maximize
digital advertisement benefits. Digital signage integrated with
sensor devices and content management systems encourage customers
to interact more with the content, as the devices immediately show
complete information related to products the customer is interested
in. AUO's smart retail solutions create unique, personalized
interactive experiences for each customer, thereby increasing their
desire to purchase the product and consequently accelerate sales
volume and lower operation costs for AUO's customer.
The Display International Conference 2019 will be held
concurrently with the exhibition. AUO Senior Director Mr.
Jerry Lee will deliver a speech
titled "Integrated Solutions for Smart Retail Ecosystem" on
August 29. We cordially welcome you
to visit us at Touch Taiwan 2019 to experience the full gamut of
smart retailing shaped by AUO's innovative technologies.
AUO photos can be downloaded at the Company's
website:
https://auo.com/en-global/Download_Photos
Any use of photographs must cite the source thereof as AU
Optronics Corporation.
ABOUT AU OPTRONICS
AU Optronics Corp. ("AUO") is one
of the world's leading providers of optoelectronic solutions. Based
on its profound R&D and manufacturing experience, AUO offers a
full range of display applications and smart solutions integrating
software and hardware, and leverages its core expertise to
enter new business areas such as solar, general health and circular
economy. Additionally, AUO is the first pure TFT-LCD manufacturer
to be successfully listed on the New York Stock Exchange (NYSE).
AUO has also been named to the Dow Jones Sustainability World Index
since 2010. AUO's consolidated net revenues in 2018 were
NT$307.63 billion. For more
information, please visit AUO.com.
Safe Harbour Notice
AU Optronics Corp.
("AUO" or the "Company") (TSE: 2409; NYSE: AUO), a global leader of
TFT-LCD panels, today announced the above news. Except for
statements in respect of historical matters, the statements
contained in this Release include "forward-looking statements"
as defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on our management's
expectations, projections and beliefs at the time regarding matters
including, among other things, future revenues and costs, financial
performance, technology changes, capacity, utilization rates,
yields, process and geographical diversification, future expansion
plans and business strategy. Such forward looking statements are
subject to a number of known and unknown risks and uncertainties
that can cause actual results to differ materially from those
expressed or implied by such statements, including risks related to
the flat panel display industry, the TFT-LCD market, acceptance of
and demand for our products, technological and development risks,
competitive factors, and other risks described in the section
entitled "Risk Factors" in our Annual Report on Form 20-F filed
with the United States Securities and Exchange Commission on
March 29, 2019. In addition, our
SEC reports, including our Annual Report on Form 20-F contains
other information on these and other factors that could affect our
financial results and cause actual results to differ materially
from any forward-looking information we may
provide. We undertake no obligation to update or revise
any forward-looking statements to reflect subsequent events, new
information or future circumstances.
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SOURCE AU Optronics Corporation