Fundamental Opinions on Kimberly-Clark Corporation and Avon Products Inc. -- Personal Products Industry Under Review
15 February 2011 - 12:15AM
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Kimberly-Clark Corporation (NYSE:
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The Personal Products sector is feeling pressure on its margins
as commodity prices rise. It is also seeing a great deal of
competition for market share as companies look to pad weak sales in
U.S. domestic markets. Avon Products Inc. is feeling both of these
influences on its most recent Q4 results. Earnings fell 15% due to
disappointing sales at the end of 2010, especially in Brazil and
Russia. Negative product margins also hurt Q4 profits which fell to
$229.5 million from $269.4 million a year earlier. Avon, among
other companies, is looking to growth abroad to help prop up its
weak domestic market. China in particular is a target for the
company. Avon Products Inc. research report
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One of its major competitors Procter & Gamble is working
hard to regain some of its market share ceded to more affordable
brands during the recession. Its net sales increased 2% to $21.3
billion as higher commodity prices also hurt the company's gross
margins. P&G's competitor in the diaper market, Kimberly-Clark
Corporation is defending its market share through promotions and
innovations. It is also maintaining strong partnerships with major
stores and distributors like Costco to protect its position.
Kimberly-Clark Corporation report is
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