AVP Avon Products Inc

Since inception in 1988, the S&P 500 has outperformed the Zacks #5 Rank List - Stocks to Sell Now by 80% annually (+2% versus +10%). While the rest of Wall Street continued to tout stocks during the market declines of the last few years, Zacks told investors which stocks to sell or avoid.

Here is a synopsis of why AVP and WMS have a Zacks Rank of #5 (Strong Sell) and should most likely be sold or avoided for the next one to three months. Note that a #5 Strong Sell rating is applied to 5% of all the stocks in the Zacks Rank universe:

Avon Products, Inc. (AVP) announced third-quarter profit of 38 cents per share on October 27 that missed analysts? expectations by 17.39%. The Zacks Consensus Estimate for the current year slid to $1.78 per share from $1.80 per share in the last 30 days as next year?s estimate dipped 4 cents per share to $1.80 per share in that time span.

WMS Industries Inc. (WMS) posted a first-quarter profit of 24 cents per share on November 7, which came in 5 cents wider than the average forecast. The Zacks Consensus Estimate for the full year fell to $1.53 per share from $1.60 per share over the past month. For 2013, analysts expect a profit of $1.79 per share, compared to last month?s projection for a profit of $1.87 per share.

Here is a synopsis of why KOF and K have a Zacks Rank of 4 (Sell) and should also most likely be sold or avoided for the next one to three months. Note that a #4 Sell rating is applied to 15% of all the stocks ranked by Zacks;

Coca-Cola FEMSA, S.A.B. de C.V. (KOF) third-quarter profit of 93 cents per share, posted on October 27, lagged analysts? projections by 22.50%. Estimate for current year slid 13 cents per share to $4.63 per share over a month as next year?s estimate dipped 22 cents per share to $5.47 per share in that time span.

Kellogg Company (K) reported a third-quarter profit of 80 cents per share on November 3 that fell 10.11% short of the Zacks Consensus Estimate. The full-year average forecast is currently $3.37 per share, compared with last two month?s projection of $3.48 per share. Next year?s forecast dropped to $3.54 per share from $3.56 per share in the same period.
 
AVON PRODS INC (AVP): Free Stock Analysis Report
 
KELLOGG CO (K): Free Stock Analysis Report
 
COCA-COLA FEMSA (KOF): Free Stock Analysis Report
 
WMS INDS INC (WMS): Free Stock Analysis Report
 
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