BARK Expands Consumables Business With Launch of Cereal-Inspired Dog Treat Collection to Inject Innovation, Fun & Humor Into Retail Pet Aisles
02 March 2024 - 12:00AM
Business Wire
The Snack Pack applies ‘80s and ‘90s human
cereal box concept to high quality dog treats with unique
packaging, mascots and QR-code-based interactive experiences
BARK (NYSE: BARK), a leading global omnichannel dog brand with a
mission to make all dogs happy, today announced it is expanding its
consumables business and bringing the same fun, humor and
storytelling that made BarkBox famous to the dog treats category
with the launch of its first full collection of seven unique dog
treat flavors. The Snack Pack from BARK features treats inspired by
classic breakfast cereals with corresponding mascots and surprises
in every box. The treat collection, including four flagship 10 oz.
boxes and three resealable 10 oz. bags, is available in Target
stores, on target.com and on bark.co starting today.
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BARK's new dog treats collection is
reminiscent of ‘80s and ‘90s breakfast cereals with unique
packaging, mascots and surprises in every box. (Photo: Business
Wire)
With new recipes developed by BARK’s team of dog food experts
and nutritionists, the collection offers a variety of meat and
allergy-friendly options in crunchy and soft-baked textures, and
all are free of artificial preservatives, corn and soy:
- BARK Frosted Socks™: Crunchy, yogurt berry dog treats
made with real fruit and yogurt
- BARK Fruity Toot Loops™: Crunchy, mixed berry dog treats
made with real fruit and nutritious grains
- BARK Go Nuttys™: Honey peanut flavored soft-baked dog
treats made with nutritious grains
- BARK Lucky Duckies™: A turducken recipe soft-baked dog
treat packed with protein
- BARK Clucky Nuggy Yums™: Chicken nugget recipe
soft-baked dog treat packed with protein and nutritious grains
- BARK Beefy Meat Hunks™: Soft and meaty beef recipe dog
treats packed with protein and nutritious grains
- BARK Porky Meat Hunks™: Soft and meaty pork recipe dog
treats packed with protein and nutritious grains
Designed by BARK’s in-house design team, The Snack Pack product
packaging is reminiscent of ‘80s and ‘90s cereal boxes, with
interactive activities on the back of each box to engage both dogs
and dog parents. Each package also includes a QR code, revealing
the chance to win fun prizes for customers including a free
year-long BarkBox, Super Chewer or BARK Bright subscription, free
toys and treats and other surprises.
To coincide with the treats, BARK is releasing plush dog toy
versions of each treat’s mascot, including Jim Sock, Tooty the
Toot, Goober B. Nutty, Lucky McDuck, Old Goldie and Hunk Stickman,
each sold separately. BARK designed each mascot character with
their own storyline and relationship with dogs and their treats,
extending the experience beyond mealtime to playtime.
“We’re thrilled to dive deeper into consumables with The Snack
Pack launch, which will build on our growing consumables footprint
in both retail and direct-to-consumer channels,” said Matt Meeker,
Co-Founder and Chief Executive Officer of BARK. “BARK’s success
began with our subscription boxes, which deliver best-in-class and
original toys, high quality treats and entertaining themes that
bring joy to millions of dogs and their parents. We’re bringing
that same fun and innovation to retail pet aisles to introduce even
more dog parents to BARK and our growing product portfolio.”
BARK has served more than 6.5 million dogs around the world
since its founding. With over a decade of deep customer insights,
the company took its extensive knowledge of dogs and what they love
and brought it to the food industry with the launch of BARK Food in
2023. BARK is prioritizing growing its consumables business in 2024
and breaking through in a crowded, established category with fun,
nostalgia-inducing products for dogs and dog parents.
To learn more about the Snack Pack and to purchase, visit
bark.co or target.com or visit Target stores.
About BARK BARK is the world’s most dog-centric company,
devoted to making dogs happy with the best products, services and
content. BARK’s dog-obsessed team applies its unique, data-driven
understanding of what makes each dog special to design
playstyle-specific toys, wildly satisfying treats, great food for
your dog’s breed, effective and easy to use dental care, and
dog-first experiences that foster the health and happiness of dogs
everywhere. Founded in 2011, BARK loyally serves dogs nationwide
with themed toys and treats subscriptions, BarkBox and BARK Super
Chewer; custom product collections through its retail partner
network, including Target and Amazon; its high-quality, nutritious
meals made for your breed with BARK Food; and products that meet
dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs
as happy as they make us because dogs and humans are better
together. Sniff around at BARK.co for more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240301827546/en/
Investors: Michael Mougias investors@barkbox.com
Media: Garland Harwood press@barkbox.com
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