CLERMONT, Ky., April 28, 2014 /PRNewswire/ -- Beam Inc.
(NYSE: BEAM) has announced that it will host a series of engaging
and unique "Distillery Days" at its flagship Jim Beam Homeplace in
Clermont, Ky., beginning in May.
The ongoing, monthly series will feature a number of activities,
ranging from an Oaks Day and mint julep celebration to blue grass
concerts and Kentucky-style barbeques.
"We're excited to launch Distillery Days," said Kim Bennett, director, Jim Beam Heritage Center.
"We're proud of our historic distillery and want to share the Jim
Beam and Kentucky experience with
as many people as we can."
Distillery Days will kick off with an Oaks Day party on
May 2, just prior to the Kentucky
Derby. In addition to guided tours of the Beam distillery – the
largest producer of bourbon in the world – and the delicious
barbeque offerings of Fred's Smokehouse, the party will include
samplings of the Beam family's mint julep recipes and a chance to
meet and mingle with Beam family members. Additional monthly
activities will include a Father's
Day cook-out in June, summer concerts, and fall and holiday
celebrations. For a complete list of events and other details
please visit www.AmericanStillhouse.com.
"While Jim Beam Bourbon is a global brand, the distillery is our
home," said Bennett. "Distillery Days opens our doors wide to
visitors, and celebrates not only bourbon, but Kentucky as well. When you visit Jim Beam, you
come as a friend and leave as family."
Conveniently located just off of I-65 South less than 30 minutes
from downtown Louisville, the Jim
Beam distillery already attracts more than 100,000 visitors a year.
"Distillery Days" will likely add to that number, said Bennett.
"Our new series of events gives people another reason to come
see us again and again," she said.
About Beam Inc.
As one of the world's leading premium spirits companies, Beam is
Crafting the Spirits that Stir the World. Consumers from all
corners of the globe call for the company's brands, including Jim
Beam Bourbon, Maker's Mark Bourbon,
Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier
Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum,
Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky,
Kilbeggan Irish Whiskey, Larios Gin,
Whisky DYC and DeKuyper Cordials. Beam is focused on
delivering superior performance with its unique combination of
scale with agility and a strategy of Creating Famous Brands,
Building Winning Markets and Fueling Our Growth. Beam and its
3,200 passionate associates worldwide generated 2013 sales of
$2.55 billion (excluding excise
taxes), volume of 37 million 9-liter equivalent cases and some of
the industry's fastest growing innovations.
Headquartered in Deerfield,
Illinois, Beam is traded on the New York Stock Exchange
under the ticker symbol BEAM and is included in the S&P 500
Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please
visit www.beamglobal.com and www.drinksmart.com.
© 2014 Beam Inc., Deerfield,
IL
Photo - http://photos.prnewswire.com/prnh/20140428/81190
SOURCE Beam Inc.