Limited-Edition Pickleball Gear Now
Available While Supplies Last
CHICAGO, May 7, 2024
/PRNewswire/ -- Pickleball season is here and
Vlasic® Pickles, a brand of Conagra Brands,
Inc. (NYSE: CAG), is teaming up with Sprints®,
the fun-loving performance accessories brand, and
Tervis®, the iconic insulated tumbler brand, in a
limited-edition collaboration that will make your pickleball game
look as good as it tastes. The collection includes a range of
pickleball equipment and accessories that will make you the envy of
your playing partners.
"America's fastest growing sport – pickleball1 – and
Vlasic Pickles are a natural pair," said Lucy Brady, President at Conagra Brands. "We're
delighted to partner with Sprints and Tervis. These two great
companies bring us to the court with color and style."
The playful collection is available for purchase now at
getsprints.com and tervis.com. The lineup includes Sprints'
new "Sling It" cross body bag, a USAPA certified paddle, hat and
visor, court towel, and the new Tervis Venture™ Lite water
bottle. Original designs in the collection feature Vlasic's "Jovny
the Stork" mascot, and the brand's classic pickle jar. Prices range
from $22 to $72.
"Sprints is excited to continue bringing pickleball players and
lovers of pickles, fun athletic gear to use on and off the court,"
said Eric Rose, CEO at Sprints.
"Sprints is on a mission to help all walks of life "Sweat in Color"
and wanted to design a colorful pickle collection with the energy
that would encourage more people to join in on the game of
pickleball."
"With Tervis being the official and exclusive water bottle of
the APP, it's incredibly fitting to collaborate with a well-loved
brand like Vlasic® Pickles for their Vlasic Classic™ tournament
events during the APP tour," said Hosana
Fieber, Chief Executive Officer of Tervis. "Pickleball
fanatics can purchase a limited-edition pickleball design on our
Tervis Venture™ Lite Water Bottle, which is our lightest drinkware
option yet and allows for easy, one-handed operation."
For the second year in a row, Vlasic Pickles is the title
sponsor of the Vlasic Classic™, an Association of Pickleball
Players (APP) tour event. As part of Vlasic's 2024 title
sponsorship, pickleball players had the opportunity to compete in
two Vlasic Classic™ tournaments, including the
USA Pickleball Golden Ticket event
at Sawyer Point in Cincinnati,
Ohio from May 7 – 12.
To learn more, visit www.vlasic.com and explore
the flavors and varieties of Vlasic Pickles.
1 The Association of Pickleball Players'
Participation Research, March
2023
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago,
is one of North America's leading branded food companies.
Guided by an entrepreneurial spirit, Conagra Brands combines a rich
heritage of making great food with a sharpened focus on innovation.
The company's portfolio is evolving to satisfy people's changing
food preferences. Conagra's iconic brands, such as Birds
Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim
Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands,
including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®,
Gardein®, and Frontera®, offer choices for every occasion. For more
information, visit www.conagrabrands.com.
About Sprints
Sprints Inc., headquartered in
Cincinnati, Ohio, is one of the
running industries fastest growing accessories and apparel brands.
From hats, visors and athletic towel car seat covers to bags,
SPRINTS products are designed and built to help all walks of life
SWEAT IN COLOR. www.getsprints.com
About Tervis
Tervis is a third-generation family-owned
and operated business founded in 1946. Its drinkware is renowned
for durable construction, timeless decorations & designs, and
premium insulation qualities that have stood the test of time. The
Tervis Classic Drinkware Portfolio offers an industry leading
lifetime guarantee. Tervis headquarters are located at 201 Triple
Diamond Blvd., North Venice,
Florida 34275. For more information,
visit Tervis.com.
For more information, please contact:
Caitlin Davy, Conagra Brands
(312) 549 - 5518
Caitlin.Davy@conagra.com
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SOURCE Conagra Brands, Inc.