Chuck E. Cheese’s Goes High-Tech Launching Augmented Reality App – Chuck E.’s Say Cheese!
27 March 2013 - 2:04AM
Business Wire
Augmented reality took center stage at this month’s SXSW as many
companies debuted apps allowing consumers to pre-plan living spaces
or find their vehicle. This week, America’s favorite mouse is
getting in on the action with the development and introduction of
Chuck E. Cheese’s first-ever downloadable app, Chuck E.’s Say
Cheese!, from the Apple App Store or Google Play.
Available for free download today, the new Say Cheese! App makes
trips to Chuck E. Cheese’s even more fun for kids of all ages.
Using augmented reality, the app allows parents and kids to take
fun photos with an animated version of Chuck E. Cheese on any visit
to the family restaurant and gaming center.
After the meal has been enjoyed, games have been played and
prizes have been chosen, a trip to Chuck E. Cheese’s is all about
the lasting memories families make by enjoying time together.
Knowing that photo sharing helps capture those moments of unleashed
joy in a tangible way, family entertainment leader, Chuck E.
Cheese’s, began researching and developing a new in-store
attraction to enhance that part of the experience.
“What differentiates Chuck E. Cheese’s from other family
entertainment options is interaction with Chuck E. himself. Since
launching our contemporized mascot last summer, we’ve been
committed to increasing the breadth of that interaction for
families. Augmented reality is perfect for that,” said Scott
McDaniel, chief marketing officer of CEC Entertainment, Inc., Chuck
E. Cheese’s parent company. “We know our guests are very mobile,
and from their feedback we also know they love sharing their
memories and photos with their families, friends and even with us.
By tapping into augmented reality technology we’ve created a
completely unique experience that brings parents and kids into a
Chuck E. performance like never before.”
After downloading the free Say Cheese! App at home or while in
stores, guests can look for pink, orange and blue “Say Cheese
Here!” signs that serve as in-store hotspots on tabletops, the
sides of games and backdrops throughout every Chuck E. Cheese’s
location to activate the app’s augmented reality camera. When
launching the app for the first time, guests will see simple
step-by-step instructions for putting it into action.
With the app open, guests click on “See Chuck E.” and simply
point their phone or tablet’s camera at one of the markers to start
Chuck E.’s performance. By tapping the camera icon in the app,
guests can take and save as many photos as they’d like. With three
new rock star moves, guests can tap the pause button at any time to
take a picture with Chuck E. in a particular pose.
The app also incorporates sharing functionality to easily post
the snapshots to Facebook and Twitter or send them to friends and
family members through email. Guests can even submit their photos
to www.chuckecheese.com through the Say Cheese! App for a chance to
see it on the Chuck E. Cheese’s website and official Facebook,
Twitter and Pinterest pages.
Chuck E.’s Say Cheese! App can be downloaded from the Apple App
Store, Google Play or at www.chuckecheese.com/saycheese from a
mobile device and used in any Chuck E. Cheese’s location today.
About CEC Entertainment, Inc. (NYSE: CEC):
For more than 30 years, CEC Entertainment has served as the
nationally recognized leader in family dining and entertainment and
the place Where a Kid can be a Kid®. The company and its
franchisees operate a system of 562 Chuck E. Cheese’s stores
located in 48 states and eight foreign countries or territories.
Currently, 511 locations in the United States and Canada are owned
and operated by the company. CEC Entertainment, Inc. and its
franchises have the common goal of creating lifelong memories for
families through fun, food and play. Each Chuck E. Cheese’s
features musical and comic robotic entertainment, games, rides and
play areas, as well as a variety of dining options including pizza,
sandwiches, wings, appetizers, a salad bar and desserts. Committed
to providing a fun, safe environment, Chuck E. Cheese’s helps
protect families through industry-leading programs such as Kid
Check®.
Chuck E. Cheese’s aims to promote positive, lifelong memories
inside and outside of its stores. In addition to providing a fun
entertainment experience for millions of families across the world,
Chuck E. Cheese’s has donated more than $7.7 million to schools
through its fundraising programs. For more information, see the
company's website at www.chuckecheese.com.
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