CHICAGO, June 13, 2018 /PRNewswire/
-- CONNECTIONS -- Salesforce.org, the
philanthropic arm of Salesforce, today announced Salesforce.org
Nonprofit Cloud, a complete solution set that enables nonprofits to
track and measure programs in real time, raise more funds by
unlocking data with AI-driven insights and take every constituent
on their own personal journey, from onboarding to impact.
Nonprofits are facing ever-increasing pressure to quantify and
demonstrate their effectiveness and impact, and deliver the
personalized experiences that people have come to expect online,
according to a study by the Johnson Center.
"People are getting involved with causes at an unprecedented
rate and the demand for nonprofit programs and services is only
going up," said Rob Acker, CEO,
Salesforce.org. "That's why we're delivering Nonprofit Cloud, to
provide a new set of solutions to uniquely enable nonprofits to
accelerate their impact, and connect to their constituents in a
whole new way."
Salesforce.org Goes All-In on Nonprofit
Success
Nonprofit Cloud provides solutions across program
management, fundraising, and engagement by combining Salesforce.org
products with the industry-leading Salesforce products and the
power of the Salesforce ecosystem and partners to address the
challenges organizations face every day.
Salesforce.org first introduced solutions for nonprofits with
Nonprofit Success Pack (NPSP), and now the new Nonprofit Cloud
provides a 360-degree view of every aspect of a nonprofit's
mission--from donors and partners to programs and mission impact.
Built on the #1 CRM platform, with input from more than 30,000
nonprofit Salesforce.org customers, Nonprofit Cloud is designed for
flexibility, efficiency, and scale.
New Salesforce Einstein capabilities available in Nonprofit
Cloud bring artificial intelligence to fundraising, reporting on
mission impact and marketing engagement.
- Einstein Analytics for
Impact1 will deliver insights that
help nonprofits make smarter decisions about their programs.
Nonprofits can take income data and cross it with program outcomes
to get a full picture of how they're delivering on their
mission.
- Einstein Opportunity Insights provides fundraisers with
real-time insights on donation opportunities, allowing fundraisers
to use time efficiently and maximize donor involvement. For
example, a development director will know how likely a donation is
to close based on past engagement and will get reminders to follow
up with a prospect if needed.
- Einstein Prediction Builder enables nonprofits to
build AI models on any custom Salesforce field or object, and
leverage data in Nonprofit Cloud to predict outcomes to determine
an individual donor's propensity to give.
New features from Salesforce.org such as Lightning Batch Gift
Entry2, make it quick and easy to
enter gift data, leveraging the powerful Batch Data
Import3 engine which has robust matching
logic and allows for higher levels of customization.
And, Data Storage
Optimizer4, a new product under
the Nonprofit Cloud solution, enables nonprofits to easily access
archived data, condensed and stored in a different part of the
platform, to quickly create reports.
"Being able to track every element of a program, capture the
difference a program is making, and identify areas that can be
improved are crucial to delivering impact for all stakeholders,"
said Jan Kaderly, Vice President of
Public Engagement and Digital Programs, Wildlife Conservation
Society. "What Salesforce.org Nonprofit Cloud allows us to do is
create personalized journeys for our constituents, understand what
they care about, target engagements around their passions, and turn
their passions into genuine impact."
New Resources to Advance Customer Success
With the
Salesforce AppExchange and solutions built by ISVs, nonprofits have
many choices for additional solutions that address their needs.
Salesforce.org leverages all the resources in Salesforce Success
Cloud and recommends the Salesforce partners that are most closely
aligned with the unique needs of each organization.
Nonprofit Cloud Kits are packages of Salesforce.org and
Salesforce.com products that are designed to simplify how
nonprofits take the next step on their Nonprofit Cloud journey.
This could mean a Kit for smaller organizations just getting
started with Salesforce technology, or one for larger nonprofits
investing heavily in their fundraising efforts.
Pricing and Availability
- For more information on pricing and solution Kits, please
visit: http://www.salesforce.org/nonprofitcloud
Connect with Salesforce.org
- Like Salesforce.org on Facebook:
https://www.facebook.com/SalesforceOrg/
- Follow @SalesforceOrg on Twitter:
https://twitter.com/SalesforceOrg
- Read the Salesforce.org blog:
http://www.salesforce.org/blog/
About Salesforce.org
Salesforce.org was founded on the
idea that the business of business is improving the state of the
world. Founded on the 1-1-1 model, Salesforce.org is now both a
non-profit and a social enterprise that gives back to the community
to invest in education to make sure youth are future ready.
Everyone who wants to change the world should have the tools and
technology to do so. Technology is the most powerful equalizer of
our time, providing access to data, knowledge, and--above
all--connections. Salesforce.org gets technology in the hands of
nonprofits, education institutions and philanthropic organizations
so they can connect with others and do more good. As a social
enterprise, the more missions the technology supports, the more the
company invests back into technology and communities, creating an
endless circle of good.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
1Einstein Analytics for Impact is expected
to be generally available next year. Any unreleased services or
features referenced in this or other press releases or public
statements are not currently available and may not be delivered on
time or at all. Customers who purchase Salesforce and
Salesforce.org applications should make their purchase decisions
based upon features that are currently available.
2Lightning Batch Gift Entry is expected to
be generally available this winter. Any unreleased services or
features referenced in this or other press releases or public
statements are not currently available and may not be delivered on
time or at all. Customers who purchase Salesforce and
Salesforce.org applications should make their purchase decisions
based upon features that are currently available.
3Batch Data Import is expected to be
generally available this winter. Any unreleased services or
features referenced in this or other press releases or public
statements are not currently available and may not be delivered on
time or at all. Customers who purchase Salesforce and
Salesforce.org applications should make their purchase decisions
based upon features that are currently available.
4Data Storage Optimizer is expected to be
generally available this winter. Any unreleased services or
features referenced in this or other press releases or public
statements are not currently available and may not be delivered on
time or at all. Customers who purchase Salesforce and
Salesforce.org applications should make their purchase decisions
based upon features that are currently available.
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SOURCE Salesforce.org