NEW YORK, Feb. 27, 2020 /PRNewswire/ -- Diageo, a global
leader in beverage alcohol, is proud to support its
Craftswomen program, celebrating the talented, bold
and pioneering women who make some of the world's most beloved
spirits. From Johnnie Walker Master Blender
Emma Walker to Bulleit Blender Eboni Major, Crown Royal
Master Whisky Blender Joanna Scandella and Ron Zacapa Master Blender Lorena Vasquez, as
well as Buchanan's Master Blender
Maureen Robinson, Cascade Hollow General Manager and Distiller
Nicole Austin, and many others, these skilled Craftswomen are
creating spirits enjoyed around the world and are among the diverse
blenders leading the industry.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8696151-diageo-craftswomen-campaign-jane-walker-bulleit/
Coinciding with the launch of Craftswomen, Diageo will introduce
two new limited-edition whisky innovations from Johnnie Walker and Bulleit that will hit shelves
this Spring. Jane Walker by
Johnnie Walker, a new
blend from Master Blender Emma Walker and Bulleit Bourbon
Blenders' Select No. 001 from Blender Eboni Major
highlight the skill and creativity of the fierce female blenders
behind the brands and the range of flavor discovery to be had in
Scotch whisky and bourbon. Each Craftswoman's unique story will be
featured a retail, on brand social channels and at key industry
events across the country.
"We could not be prouder to debut this fantastic line up of
limited-edition whiskies that will introduce more people to the
incredibly skilled women behind these iconic brands. This is yet
another step in our ongoing commitment to becoming an industry
leader in equality and inclusivity through impact driving
programming and product innovation,"
shared Sophie Kelly, Senior
Vice President of Whiskies, Diageo North America.
The new Jane Walker by
Johnnie Walker limited edition blend
follows the 2018 release of the Jane Walker Edition of our award
winning Black Label. The new blend heroes whisky from Cardhu - a
nearly 200-year-old distillery in the heart of Speyside that
flourished under the leadership of Elizabeth Cumming. This pioneering woman
ultimately sold Cardhu to the Walker family in 1893, but played a
significant role in the brand's history. Now, with access to more
than ten million casks of maturing whisky from distilleries across
Scotland, Emma Walker carries forward this tradition.
Combining her extensive scientific research and spirits industry
background with a precise palette and understanding of flavor, she
brings to life a well-rounded and smooth whisky in Jane Walker by Johnnie
Walker, featuring notes of ripe orchard fruit and white
peaches, which develop into hints of baked apple and sweet cream,
with a lingering dark chocolate finish.
"Jane Walker by Johnnie Walker is a celebration of the
pioneering women who stretched boundaries throughout the history of
Johnnie Walker, and the whisky is an
excellent example of the depth of flavor and innovative blends we
can create from our incredible reserves," said Master
Blender Emma Walker.
Created by Bulleit Blender Eboni Major, Bulleit Bourbon
Blenders' Select No. 001 is the latest innovation out of
Bulleit Distilling Co. and features the thoughtful mingling of
three out of the 10 whiskey types used to make the original Bulleit
Bourbon. The exceptional blend includes distinct notes of
vanilla bean, honey, dried fruit and toasted oak, as well as a
smooth finish with a lingering of sweet cream and fruit wine
decadence. This limited-edition offering showcases Eboni's rich
understanding of how the progression of aromas and balance of
complimentary flavors elevate the sensory experience, as well as
her commitment to innovation and expanding the Bulleit portfolio.
Bulleit Bourbon Blenders' Select No. 001 is the first offering in
the new limited-edition Blenders' Select series, which offers the
blending team an opportunity to experiment and flex their
creativity in the lab at Bulleit Distilling Co.
"Bulleit is a frontier whiskey, meaning we are always looking
for new ways to challenge convention. Being given the creative
freedom to take the traditionally higher rye experience that
Bulleit is synonymous with and craft something brand new is an
incredible honor and is also what makes my job so fun!
Fruit-forward, rich and delightfully complex, Bulleit Bourbon
Blenders' Select No. 001 is a true expression of who I am as a
blender. I am thrilled to be taking risks and pushing boundaries at
Bulleit and in the world of whiskey alongside other women who are
also making waves in the industry," said Bulleit Blender
Eboni Major.
To further champion and inspire pioneering women in the food and
beverage industries, Johnnie Walker
and Bulleit will also kick off a robust Craftswomen partnership
with Cherry Bombe this
spring. Through the biannual magazine's Radio Cherry Bombe Podcast
tour, and Jubilee conference, Johnnie
Walker and Bulleit will connect with the platform's
community of trailblazing women making waves in the food and drink
world to reinforce inclusivity, whisky education and responsible
drinking.
Additionally, Johnnie Walker will
be launching an upcoming industry program and event series under
the Craftswomen platform that will support more women entrepreneurs
in food and beverage to grow their businesses through access to
funding, education, resources and mentorship. More details will be
announced in the coming months.
For more information, please visit JohnnieWalker.com and
Bulleit.com, and follow @JohnnieWalkerUS and @Bulleit on Facebook
and Twitter as well as Instagram with the hashtag
#DIAGEOCRAFTSWOMEN.
CONTACTS:
For Johnnie
Walker, Hunter PR
whisky@hunterpr.com
For Bulleit, Taylor PR
bulleit@taylorstrategy.com
About Johnnie
Walker
Johnnie Walker
is the world's number one Scotch Whisky brand, enjoyed by people in
over 180 countries around the world. Since the time of its founder,
John Walker, those who blend its
whiskies have pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavours that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
nearly 19 million cases sold annually (IWSR, 2018), making
Johnnie Walker the most popular
Scotch Whisky brand in the world.
About Bulleit
Bulleit, founded in 1987, is one of the
fastest-growing whiskeys in America. The brand attributes that
growth to bartenders and cultural partners who've adopted it as
their own. The Bulleit Frontier Whiskey portfolio is distilled and
aged in the Bulleit family tradition, using a distinctive high rye
recipe, which gives them a bold, spicy taste. Most recently,
Bulleit Barrel Strength Bourbon won a Double Gold medal and Best
Straight Bourbon at the 2018 San Francisco World Spirits
Competition.
In 2017, Bulleit celebrated its 30th anniversary with the
opening of a new, state-of-the-art distillery located in
Shelbyville, Ky. Constructed with
sustainable practices including natural habitat protection, water
conservation and local ingredient sourcing, BDC received the Highly
Commended award for Sustainable Distillery of the Year at the 2020
Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's
Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern,
technological and sustainable approach to making great whiskey. For
more information, visit www.bulleit.com or follow
@Bulleit on Instagram.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
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SOURCE Diageo