De Rigo Announces the Signing of a Distribution Agreement with Viva
29 July 2004 - 9:00PM
PR Newswire (US)
De Rigo Announces the Signing of a Distribution Agreement with Viva
LONGARONE, Italy, July 29 /PRNewswire-FirstCall/ -- De Rigo
(NYSE:DER) and Viva have signed a distribution agreement to exploit
the synergies between their respective distribution networks in the
United States, Canadian, Italian and Greek markets. As a result of
this agreement, Viva will distribute De Rigo's licensed brands
Givenchy, Etro, Fila and Furla in the United States and Canada,
while De Rigo will distribute Viva's licensed brands Tommy
Hilfiger, Guess and Gant in Italy and the Tommy Hilfiger brand in
Greece. The contract will be effective starting September 2004. The
parties believe that this distribution agreement represents the
first step in the process of realizing a strategic alliance that
could potentially involve the combination of the two Groups'
wholesale and manufacturing businesses worldwide: De Rigo and Viva
are continuing to work on developing optimal structures in order to
obtain the highest level of synergies from their cooperation. De
Rigo is one of the world's largest manufacturers and distributors
of premium eyewear, the major optical retailer in Spain through
General Optica, one of the leading retailers in the British optical
market through Dollond & Aitchison and a partner of the LVMH
Fashion Group for the manufacture and distribution of Givenchy,
Celine, Fendi and Loewe eyewear. De Rigo also manufactures and
distributes the licensed brands Escada, Etro, Fila, Furla, La
Perla, Mini and Onyx and its own brands Police, Sting and Lozza.
Viva International Group is a worldwide industry leader, with a
dedicated office and direct sales force in the United States,
Canada, Mexico, France, Italy, Brazil, Spain, Germany, Australia,
Hong Kong, the United Kingdom and Japan. Viva also distributes to
more than 50 countries around the globe. The current portfolio of
fashion-forward eyewear includes: GUESS?, Tommy Hilfiger, Gant(R),
Candie's(R), Ellen Tracy, Magic-Clip(R), Harley-Davidson(R),
Bongo(R), Marc Ecko Scopes, Catherine Deneuve, Viva, and Savvy
Eyewear. DATASOURCE: De Rigo S.p.A. CONTACT: For further
information, please contact: Maurizio Dessolis, Chief Financial
Officer, Tel +39-0437-7777, Fax +39-0437-770727, e-mail:
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